BEAUTY CARE

Vitamin shoppers spend more across HBA

BY Michael Johnsen

According to analysis by Pharmavite, vitamin-buying households spend more than other category buyers across the health and beauty department with regard to average dollars spent per item per occasion. Vitamin buyers spend $14.95 per item per occasion, versus $14.54 for the next highest category (women’s fragrance) and $12.11 for shoppers buying diet aids.


Vitamin buyers also represent a larger prescription opportunity. The average vitamin buyer spends $579 annually on prescriptions, versus $533 for purchasers of analgesics and $493 for purchasers of allergy and cold medicines. 


Vitamin and supplement sales were up by 3.5% to $3.6 billion for the 52 weeks ended Feb. 19 across food, drug and mass (excluding Walmart), according to scan data provided by SymphonyIRI Group. Across single-ingredient supplements, essential fatty acid sales have surpassed sales of the previous big fish in the supplement category — glucosamine and chondroitin. For that 52-week period, essential fatty acid sales totaled $347.2 million (up 5.3%) versus glucosamine and chondroitin sales of $286.4 million (down 6.4%). An up-and-coming product category is probiotics, sales of which were up 21% to $161.5 million for the period.

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Got consumer insights?

BY Rob Eder

Want to know what hundreds of consumers think about your brand and how they shop your stores? Introducing DSN/C2B Mobile Insights powered by engage.me.


In the first report, we examine what consumers think about shopping for health and beauty online versus at brick-and-mortar retailers. Overall, nearly 8-of-10 consumers bought health-and-beauty-aid items online in the past year. Did they leave your store to buy? Did they use their smartphones to make a purchase and use your store as a “showroom” for another retailer’s website? To see what consumers said, visit DrugStoreNews.com/C2B-mobile-insights.


Drug Store News has partnered with engage.me to develop DSN/C2B Mobile Insights as a regular feature and premium content offering for DrugStoreNews.com users. Interested in utilizing DSN/engage.me field research capabilities for exclusive research on your company? Contact Rob Eder at [email protected]

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Dougherty’s raises bar with unique offering

BY Alaric DeArment

DALLAS — Eighty-two-year-old independent Dougherty’s Pharmacy is operating a pharmacy inside the Forest Park Medical Center, which it opened in August. The pharmacy’s decor includes Italian tile wall treatments, a wavy wall behind the cash wrap and works by local Dallas artists. It also features a state-of-the-art compounding lab; private consultation room with audio-video capability; private prescription pickup window; products, including home medical equipment, OTC items and supplements, and a mix of gift and beauty products; a floral department; and on-site massage therapy and reflexology services.

For more photos, click here.

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