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Vitamin Shoppe to host ‘Share the Health Expo’ at each of its stores

BY Michael Johnsen

NORTH BERGEN, N.J. — Vitamin Shoppe will be hosting a "Share the Health Expo" at store locations Oct. 13, the specialty channel retailer announced earlier this week. 

"All it takes is one day to make a difference in your health and wellness," stated Doug Henson, SVP retail operations for the Vitamin Shoppe. "By participating in the ‘Share the Health Expo’ customers can take the next step in owning their health-and-wellness goals."

Each Vitamin Shoppe will have local health-and-wellness partners on-site during the day to talk with customers, showcase new products and sample new items. Every store will support their local community, offering different local partners. 

The first 50 participants at each Expo will receive a free reusable goodie bag full of healthy samples and other great products. Each "Share The Health" bag comes with samples from Reserveage, Irwin Naturals, Optimum Nutrition and Nature’s Way along with regional samples from different vendors.

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CRN’s Steve Mister named top CEO by association trade publication

BY Michael Johnsen

WASHINGTON — Steve Mister, president and CEO for the Council for Responsible Nutrition, last week was named one of the year’s top CEOs by CEO Update, the publication that covers executive careers in associations, nonprofits and professional societies.   

According to CEO Update, candidates were evaluated on a wide-ranging list of criteria, including: strong legislative and advocacy efforts, leadership ability, success in making the association a great place to work, and raising the organization’s public profile. The annual top CEO list, now in its fourth year, honors association executives whose leadership attributes have identified them as standouts in the profession. In recognizing Mister, the publication called him an “authoritative industry spokesperson” who is adept at forging consensus among competitive organizations while establishing CRN as a credible voice on industry matters. 

“I am honored that our association was recognized,” Mister said, who credited the association’s accomplishments to CRN’s science staff, proactive media efforts and collaborative leadership on Capitol Hill. “I’m fortunate to work with an invested board of directors who works with us to set the strategic direction, then trusts our judgment to make things happen.”

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CRN annual consumer survey: Almost 70% of consumers supplement, more than half with multi

BY Michael Johnsen

 WASHINGTON — As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition. Regular supplement usage also remains steady. The online survey found that more than three-quarters of supplement users (76%) classify themselves as “regular” users, as opposed to occasional users (18%) or seasonal users (6%). 

“Year after year, our survey demonstrates that a sizeable portion of the American population values vitamins and other supplements as part of the things they do to maintain good health,” stated Judy Blatman, SVP communications, CRN. “From a publicity-generating standpoint, it would be interesting to see huge swings, but from a healthy industry perspective, it’s encouraging that two-thirds of adult consumers in this country continue to identify themselves as supplement customers, year after year.”

The survey also looked at which products consumers are taking.  The multivitamin still is the most popular, with 52% of all adults reporting usage in the past twelve months. The number of individuals aged 35-54 that reported using a multivitamin increased by five percent (54% versus 49% in 2011). In addition to the multivitamin, omega-3/fish oil (21%), vitamin D (20%), vitamin C (19%) and calcium (17%) round out the top five supplement ingredients. 

“While the multivitamin remains incredibly popular with a majority of Americans, consumer usage is not limited to the multi, or even just to vitamins,” Blatman said. “[One-third of consumers] report taking specialty supplements, 16% take sports nutrition supplements and 18% take herbals/botanicals.” 

Consumer confidence in dietary supplements has also remained consistent in 2012, with 85% of American adults indicating that they are confident in the safety, quality and effectiveness of dietary supplements. 

The 2012 CRN Consumer Survey on Dietary Supplements was conducted Aug. 27-31 by Ipsos Public Affairs and funded by CRN. The survey was conducted on-line and included a national sample of 2,006 adults aged 18 and older from Ipsos’ U.S. online panel.

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