BEAUTY CARE

Vitacare introduces Chia Mint product line

BY Alaric DeArment

NEW YORK — Vitacare has introduced a new product line designed for people with sensitive teeth, the company said Wednesday.

The oral care company announced the introduction of Chia Mint toothpaste, extra-soft toothbrush and gum.

Chia Mint includes vitamins A, C, D, E and calcium – together marketed as the Vita-Boost Complex – designed to heal, protect and strengthen gums and teeth, as well as extra potassium nitrate. Vitacare’s products are sweetened with Xylitol and marketed as gluten- and fluoride-free and safe for pregnant women.

 

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Dr. Fresh launches FireFly Ready Go Brush

BY Alaric DeArment

BUENA PARK, Calif. — A new toothbrush is designed to help kids know when they’ve brushed their top and bottom teeth enough.

Dr. Fresh announced the launch of the FireFly Ready Go Brush, designed as a motivational tool that times kids to make sure they brush each arch for 60 seconds.

The toothbrush contains a flashing light that starts as green, turns yellow when kids are halfway done and red when they’re finished. The brush also includes a suction cup holder that allows for upright storage, avoiding contact with other brushes or the bathroom counter.

"Any parent knows kids hate to brush, and that often they don’t," Dr. Fresh chief marketing officer Geoff Carroll said. "By combining a mesmerizing and educational ‘stop light’ mechanism with the biggest names in kids’ entertainment, the Ready Go Brush makes brushing fun and helps children build routine."


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Celebrity hair stylist Lee Stafford adds new products to hair care collection

BY Antoinette Alexander

NEW YORK — U.K.-based celebrity hairstylist, Lee Stafford, is adding in February five new products to his hair care collection, which first launched in the United States last May.

The new products include the Lee Stafford Breaking Hair shampoo, conditioner and hair treatment, as well as the Lee Stafford ArganOil from Morocco Miracle Shine Spray and the Lee Stafford Sun Kissed Lightening Spray. The products will be available at Ulta locations nationwide and online at www.Ulta.com.


The Lee Stafford Breaking Hair range is new to the U.S. market and includes a shampoo, conditioner and deep treatment that work together to provide relief to dry, dull hair that is riddled with split ends. The suggested retail price for Lee Stafford Breaking Hair shampoo and conditioner is $13.99. The suggested retail price for the Lee Stafford Breaking hair treatment is $14.99.



The Lee Stafford ArganOil from Morocco Miracle Shine Spray is a lightweight finishing mist designed to leave hair silky and glossy. The Berber women of Morocco have used argan oil as part of their beauty regime for centuries because of its ability to keep hair moisturized in dry, desert conditions. More recently, the many benefits of argan oil have created a great deal of buzz in the beauty industry. The suggested retail price is $12.99. 
 


The new Lee Stafford Sun Kissed Lightening Spray allows users to take charge of their color and lighten hair, no matter what their original shade. With one bottle of the product, users get the option of four different looks. The spray can lighten your overall hair color, create highlights, touch up roots, or even be used to get the ombré style. The suggested retail price is $12.99.


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