BEAUTY CARE

Vitabath breathes new life into product offerings

BY Antoinette Alexander

PHOENIX — Vitabath, a bath and body brand that dates back more than 50 years, is looking to attract a whole new generation of women with the introduction of 17 new body washes.

The brand’s revival will begin with the rollout of lime citron basil, exclusive to Costco, in June. This will be followed by the release of the 16-scent Vitabath fragrance collection in July.

"Our new body washes combine the trusted elements of the existing Vitabath brand — rich, nourishing lather and high-quality ingredients — with playful packaging and fresh fragrances, and are designed to provide affordable indulgence to a younger, highly savvy demographic," Vitabath CEO Richard Neill said. "All of our 17 new products offer busy young professional women a way to take some much needed ‘me time’ to relax and reinvigorate while nourishing their skin with vitamins and antioxidants."

Beginning June 1, Vitabath’s lime citron basil geleé exclusively will retail at Costco locations in 38-oz. bottles for $16.99.

Launching in July, the Vitabath fragrance collection includes 16 body washes retailing for $9.99 each. The fragrances include Spa Day, In Bloom, Fruit Fanatic and Cupcake Couture. This line will be available at Fred Meyer, Ricky’s NYC, Harmon Discount and Bed Bath & Beyond stores, as well as other locations.

Vitabath is manufactured and distributed by Rich Brands, formerly known as Esscentual Brands. Rich Brands was founded in 2007 and is based in Phoenix.

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Catalina Marketing boosts digital couponing business

BY Antoinette Alexander

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

Through the site, shoppers can access printable coupons, which shoppers can print from home; YourBucks offers; and, coming soon, digital coupons that can be added directly to a savings card.

YourBucks offers are exclusive to CouponNetwork.com. YourBucks Offers are dollars-off rewards shoppers can use like cash at their favorite store, according to the Web site. Current YourBucks offers include discounts on iTunes gift cards and GE Energy Smart or Reveal lighting products.

The tough economy coupled with the boom in daily-deal coupons from such companies as Groupon has helped fuel the growth of online couponing.

In a recent New York Times article on Coupon Network by Catalina, Susan Gear, group VP for digital at Catalina, said that while online coupons account for just 1% of all coupons distributed, they account for about 10% of all coupons redeemed.

Gear told the New York Times that Catalina had been considering a foray into the online coupon universe for some time. The idea began gaining steam after Catalina, in recent years, took such steps as offering coupons by mobile email and handling Target’s coupons section on its site.

To develop Coupon Network, Catalina consulted with retailers, advertisers and bloggers, according to the New York Times report. Gear noted that, going forward, Catalina also is considering initiatives like daily deals and group buying.

Catalina, however, isn’t new to the coupon business. The company tracks brand and store-level couponing performance data, and acquired two digital couponing businesses, E-centives and Collabrys, last year.

“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be used to motivate, enforce or drive new buying decisions,” Dick Buell, Catalina Marketing’s chairman and CEO, said last year. “Delivering relevant communications to the right audience, and measuring the performance of marketing spends, is at the core of all our business initiatives. We are excited about extending this level of shopper understanding and shopper value to the digital space for our consumer packaged goods, food, drug and mass partners.”

Click here to visit CouponNetwork.com.

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Laura Geller supports MS awareness with Bring on the Bronze kit

BY Antoinette Alexander

NEW YORK — Laura Geller, whose beauty products are sold at Ulta and Macy’s Impulse locations, has partnered with Race to Erase MS and the Nancy Davis Foundation for Multiple Sclerosis to help raise awareness and funds for those afflicted with MS by creating a limited-edition Bring on the Bronze beauty kit.

The Bring on the Bronze kit is part of the "Orange Campaign" that the Nancy Davis Foundation is spearheading to raise awareness and funds for those with MS.

Geller is donating 20% of all proceeds from the kits to Race to Erase MS. In addition, all guests at Nancy Davis and Tommy Hilfiger’s 18th Annual Race to Erase MS, held April 29 and themed Rock + Royalty, will receive the collection in their gift bags, as well as the opportunity to bid for several Laura Geller makeup auction items, including a trip to her NYC studio on the Upper East Side.

"I’m thrilled to be a part of this wonderful event and assist Nancy in her tireless support to erase MS," Geller said. "Our efforts to raise funds and awareness through the Bring on the Bronze kit sales will run the entire month of May at my studio and on my website, LauraGeller.com."

The kit includes:

  • Spackle Tinted under makeup primer in bronze;

  • Split Baked body frosting in Sugar Glow/Honey Glow;

  • Baked eye shadow duo in candied bronze;

  • I-Care eyeliner in brown; and

  • Lipshine SPF 15 in Sundrenched.

Geller has designed a bronze clutch to hold all of the products. Bring on the Bronze is available at LauraGeller.com for $55 with 20% of the proceeds from sales donated to the Nancy Davis Foundation for Multiple Sclerosis.

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