BEAUTY CARE

Vita-K reformulates line

BY Antoinette Alexander

NEW YORK Freeman Beauty Labs has reformulated its Vita-K Professional line to now include Matrixyl 3000, a blend of anti-aging peptides to promote collagen production and help decrease the appearance of fine lines and wrinkles.

Vita-K Professional combines the benefits of vitamin K with anti-aging peptides Matrixyl 3000 to provide the ultimate in solution-oriented skin care, according to the manufacturer. Clinically tested for results after eight weeks of use, Vita-K Professional formulations address the most common signs of aging: age spots, lack of firmness, uneven skin tone, fine lines and wrinkles, dark circles and skin dryness.

The products, which have a suggested retail price of $15 each, will begin rolling out in July.

The collection includes:

  • Vita-K Professional acne scars: contains silica to help correct and recover skin layers, aiding in the reduction of the appearance of acne scars;
  • Vita-K Professional age spots: contains licorice root extract that gently diminishes age spots and evens out skin tone;
  • Vita-K Professional blotchy skin: contains meadowfoam flower that soothes and reduces the appearance of blotchy skin;
  • Vita-K Professional spider veins: contains vitamin C to help minimize the appearance of spider veins by aiding circulation and strengthening vein walls; and
  • Vita-K Professional dark circles: contains mica that brings more light to shadowy under-eyes, reducing the appearance of dark circles.

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BEAUTY CARE

Coria Labs launches two new CeraVe products

BY Antoinette Alexander

NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.

The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.

CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.

Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.

For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.

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Crest kicks off Summer of Sensitivity campaign

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday in New York’s Penn Station in partnership with Alison Sweeney, actress, author and host of NBC’s “The Biggest Loser,” and Feeding America, a domestic hunger-relief charity.

As part of the promotion, commuters and nearby pedestrians are being encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health.

For each tube of toothpaste traded up, Crest Pro-Health sensitive shield will make a donation to Feeding America to support the fight against hunger. In addition, for every tube of Crest Pro-Health sensitive shield toothpaste sold in the United States between July 1 and Sept. 1, Crest will donate 10 cents to the charity (guaranteed minimum donation of $100,000) to help feed more than 37 million Americans, including 14 million children and 3 million seniors, in local communities across the nation.

According to P&G, more than 50% of adults will struggle with sensitivity at some point in their lifetimes. Teeth sensitivity is primarily caused by enamel loss and gum recession that exposes dentin tubules. This exposure allows such external triggers as hot and cold temperatures to reach deep inside the tooth and stimulate the nerves, causing pain and sensitivity.

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