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Vita Coco celebrates anniversary with new lemonade flavor

BY Ryan Chavis

NEW YORK — In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April. The new beverage, Vita Coco Lemonade, will bring together fresh coconut water, natural lemon puree and natural fruit sugar.

Vita Coco Lemonade will be available in two sizes, both with a resealable twist-off cap: an 11.1-fl oz. Tetra Pak for $1.99; and a 16.9-fl oz. Tetra Pak for SRP of $2.99. 

The new Vita Coco Lemonade marks the brand’s sixth flavor. Its launch will be supported with experiential and digital marketing, as well as a multi-market advertising campaign with the message "Lemonade Upgrade."

 

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Bare announces line of coconut chips

BY Ryan Chavis

SAN FRANCISCO — Bare, a snack company, has introduced its All Natural Crunch Coconut Chips, which are crafted from Nam Hom coconuts grown in Thailand’s Central Plains.

The chips will come in five varieties — Simply Toasted, Show Me the Honey, Sweet ‘n Heat, Chocolate Bliss and Sea Salt Caramel — and are expected to appear on store shelves beginning June 2014. Bare will introduce its new line at Natural Products EXPO West, which takes place March 6 to 9 at the Anaheim Convention Center in Anaheim, Calif.

“The coconut trend is hot and here to stay,” said Brad Oberwager, CEO of Bare. “We’ve seen strong consumer demand for coconut water, coconut oil and all things coconut for several years now, and our new Coconut Chips deliver a whole new way for consumers to snack on coconut. We start with fresh coconuts, which are well known for their unique, tropical flavor and inherent nutrition. We crack, slice and bake them to perfection, while adding unique and delicious seasonings to create a range of unforgettable snacks.”

Bare snacks are made with seven ingredients or less, contain no preservatives and are gluten-free and non-GMO. The suggested retail price is $1.99-$2.49 for a 1.4-oz. bag.

 

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Tastykake celebrates milestone with special snack

BY Ryan Chavis

PHILADELPHIA — In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves on Feb. 25.

"Operating any business for 100 years is no piece of cake — even for a bakery," Paul Ridder, Tastykake president, said. "We believe our success comes down to a simple recipe — delicious, fun snack cakes, a focus on quality and freshness, an outstanding team and, of course, our fans. Tastykake would not be here without the 100 years of support we’ve received from our community."

Tastykakes also joined forces with the USO, a private nonprofit with a mission to lift the spirits of America’s troops and military families, to celebrate its centennial. The company has a history of providing support to the military. During World War II, the bakery shipped its snacks to employees stationed overseas, the company said.

"Our ‘Birthday Moments’ initiative supports the USO’s ongoing ‘Every Moment Counts’ campaign, which calls on America to show its support for our military by helping to create real, everyday moments, like birthdays, missed by troops and their families due to their service to our country," Ridder, said. "Throughout 2014, Tastykake will honor servicemen and women and their families with special birthday moments through USO locations and participation in national USO initiatives."

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