HEALTH

Visine unveils new red eye formula

BY Allison Cerra

MORRIS PLAINS, N.J. Visine has developed a new eye-drop formula that relieves eye redness and irritation.

New Visine maximum redness relief formula uses a special Hydroblend formula to soothe irritation and provide up to ten hours of comfort, Visine said. In line with the product launch, Visine has developed a free app for iPhone and iPod Touch — the Visine red eye remover application — that eliminates red eye from consumers’ photos in moments.

Visine maximum redness relief formula is available nationwide for $5.99 (in 0.5 fl. oz.) at food, drug and mass merchandisers.

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HEALTH

Nature Made promotes healthy minds with new supplement

BY Michael Johnsen

NORTHRIDGE, Calif. More than two-thirds of Americans are worried about losing their minds, according to a recent poll released Monday. Or rather, 69% of Americans are concerned about maintaining a healthy, active and sharp mind, the survey — conducted by Opinion Research Corp. on behalf of Pharmavite — found. Almost as many respondents (68%) reported having experienced some form of cognitive decline.

"Throughout my three decades of studying the brain, people have consistently looked for the solution to better memory and cognitive function," stated cognitive memory expert and Pharmavite consultant Thomas Crook. "Improving mental clarity and performance includes a combination of lifestyle activities, including exercise, sleep and proper nutrition, which is where supplements such as [the recently introduced] Nature Made GreatMind play an important role in a healthy mind."

 

Director of marketing for Nature Made Richard Yoder added, "Nature Made GreatMind is a breakthrough product in the supplement industry that when combined with lifestyle habits, such as eating healthy, exercising regularly and getting enough sleep, can help the millions of adults maintain and improve mental clarity and short-term memory."

 

 

Nature Made GreatMind contains a number of cognitive-friendly ingredients, including vitamin B12, folate, amino acids and key antioxidants that the mind needs to stay healthy.

 

 

In conjunction with the launch of GreatMind, Nature Made created an offline and online cognition challenge — "GreatMind Brain Game Challenge." The online challenge, hosted at NatureMade.com, allows participants to join the challenge by accessing a variety of cognitive exercises, games and information that consumers can play and reference.

 

The offline aspect will bring Nature Made GreatMind onto the streets of Seattle, Chicago and New York throughout the summer, when Nature Made GreatMind ambassadors will connect with residents in each city, challenging them to a game of cognitive thinking and delivering lifestyle tips to improving cognitive health. A winner from each city and from an online Brain Game Challenge will meet in New York in the fall to compete in the finale of the GreatMind Brain Game Challenge.

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CHPA gears up for annual event

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association is gearing up for its 2010 Market Exchange, scheduled Sept. 15 to 16 in New Brunswick, N.J. The CHPA 2010 Market Exchange is a comprehensive networking event between CHPA member manufacturers and other CHPA member vendors or suppliers of goods and services.

Dan O’Connor, president and CEO for RetailNet Group, again will address Market Exchange attendees around the future of retailing on the Thursday morning of the event. Last year, O’Connor addressed the potential impact of a multitude of factors manipulating modern retail — a down economy, an unstable pricing environment, the major shift in demographic focus as baby boomers continue to grey as well as how the recession of 2007 will mold future shopping behaviors.

The second day of the meeting will be shortened, per attendee requests, CHPA stated in its weekly executive newsletter blast. An afternoon session has been exchanged for a longer lunch that should allow additional time for networking before and after the business presentation. The meeting now begins the afternoon of Sept. 15 and ends on the afternoon of Sept. 16.

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