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Virgil’s diet line gets natural

BY Allison Cerra

LOS ANGELES Reed’s is reformulating its Virgil’s diet line with a new look and flavor combination.

The Virgil’s diet line now will include stevia, a zero-calorie sweetener, to its all-natural beverage line.

"Reed’s is committed to using only 100% all-natural ingredients in all of our products, including our improved Virgil’s diet line that has a spectacular new look and taste," stated Chris Reed, founder, chairman and CEO of Reed’s. "Consumers are focusing more and more on the origins of the food and drinks they buy, and wanting to know what their food contains. Stevia works great with the traditional spices that we use to brew our Virgil’s line. We’re thrilled to offer dieters our Virgil’s award-winning taste and a healthy alternative to the artificial chemical sweeteners that are being used in many other diet sodas today."

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Butterfinger launches Snackerz

BY Allison Cerra

GLENDALE, Calif. Butterfinger has introduced a new treat that offers the same Butterfinger-eating experience in a smaller package.

New Butterfinger Snackerz feature a Butterfinger-flavored center topped with a peanut-buttery drizzle. The new product now is available at major retailers nationwide in single, king-size and fun-size packages.

For more information, visit Butterfinger.com and Facebook.com/Butterfinger. 

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P&G announces offerings at Target to support St. Jude’s

BY Allison Cerra

CINCINNATI Procter & Gamble is offering Target shoppers an opportunity to save the lives of children with cancer in a new support partnership.

From Sept. 19 to Sept. 25, Target guests can support the efforts of St. Jude Children’s Research Hospital by purchasing such P&G brands as Tide, Charmin, Bounty and Pampers at Target stores nationwide. For every purchase of participating brands during the week-long program, 5% of the purchase price will be donated to St. Jude, with a total donation of up to $700,000.

P&G is 1-of-9 participating vendors in the September program. Target’s Sept. 19 weekly ad, available in Sunday newspapers and online at Target.com/weeklyad, will include a complete list of participating brands as well as special values on P&G brands supporting St. Jude. Additionally, participating brands will be identified with in-store signage during the week of the program.

"P&G is extremely proud to partner with Target and St. Jude to help make a meaningful difference in the lives of children with cancer and other catastrophic disease," said Joanne Harris, P&G’s Target team leader. "Through our company’s Live, Learn and Thrive cause, we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education and build skills for life."

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