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Virgil’s diet line gets natural

BY Allison Cerra

LOS ANGELES Reed’s is reformulating its Virgil’s diet line with a new look and flavor combination.

The Virgil’s diet line now will include stevia, a zero-calorie sweetener, to its all-natural beverage line.

"Reed’s is committed to using only 100% all-natural ingredients in all of our products, including our improved Virgil’s diet line that has a spectacular new look and taste," stated Chris Reed, founder, chairman and CEO of Reed’s. "Consumers are focusing more and more on the origins of the food and drinks they buy, and wanting to know what their food contains. Stevia works great with the traditional spices that we use to brew our Virgil’s line. We’re thrilled to offer dieters our Virgil’s award-winning taste and a healthy alternative to the artificial chemical sweeteners that are being used in many other diet sodas today."

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Clif Kid makes seasonal bar available year-round

BY Michael Johnsen

BERKELEY, Calif. Clif Kid on Tuesday added a s’mores flavor to its Organic ZBaR line.

 

Due to the popularity of Spooky S’mores Organic ZBar, the Halloween seasonal now will join the regular ZBaR family of baked, whole grain, organic energy bars for kids.

 

 

“The new S’mores ZBar makes it even easier for kids to enjoy whole grain snacks at home, school or on the go,” stated Jennifer Yun, brand director for Clif Kid. “As with all Clif Kid snack products, the new ZBar flavor helps busy parents provide healthy and delicious options to their active kids when they don’t have time to bake from scratch but do want to offer variety in their kids’ lunchboxes.”

 

 

The S’mores ZBar is available at a suggested retail price of 89 cents.

 

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P&G announces offerings at Target to support St. Jude’s

BY Allison Cerra

CINCINNATI Procter & Gamble is offering Target shoppers an opportunity to save the lives of children with cancer in a new support partnership.

From Sept. 19 to Sept. 25, Target guests can support the efforts of St. Jude Children’s Research Hospital by purchasing such P&G brands as Tide, Charmin, Bounty and Pampers at Target stores nationwide. For every purchase of participating brands during the week-long program, 5% of the purchase price will be donated to St. Jude, with a total donation of up to $700,000.

P&G is 1-of-9 participating vendors in the September program. Target’s Sept. 19 weekly ad, available in Sunday newspapers and online at Target.com/weeklyad, will include a complete list of participating brands as well as special values on P&G brands supporting St. Jude. Additionally, participating brands will be identified with in-store signage during the week of the program.

"P&G is extremely proud to partner with Target and St. Jude to help make a meaningful difference in the lives of children with cancer and other catastrophic disease," said Joanne Harris, P&G’s Target team leader. "Through our company’s Live, Learn and Thrive cause, we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education and build skills for life."

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