BEAUTY CARE

VIOlight introduces iZAP toothbrush sanitizer

BY Antoinette Alexander

ELMSFORD, N.Y. VIOlight has extended its line of toothbrush sanitizing products with the introduction of the iZAP toothbrush sanitizer.

Battery-operated and made to accommodate a single toothbrush, the iZAP is ideal for use at home, office or travel. The sanitizer uses ultra-violet germicidal technology that promises to destroy up to 99.9 percent of bacteria that harbor on the toothbrush, according to the company.

How it works: Insert the rinsed toothbrush into the iZAP case and close the top to activate the sanitizing UV light. Ten minutes later the cycle shuts off automatically and the toothbrush is sanitized, dry and ready to use. It works with all manual and most electric toothbrush heads.

The product is available in three colors and a free toothbrush is included in each pack, which has a suggested retail price of $19.95. The iZAP is sold in single peggable units or in a 12-pack POP display that communicates its message in a 5-second read.

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Walgreens hosts launch of Merlot Skin Care lip moisturizer

BY Antoinette Alexander

EL PASO, Texas Merlot Skin Care, a maker of grape-seed based skin care products, is launching at Walgreens in March its new Lip Moisturizer.

The lip product is made with natural grape seed oil and beeswax and offers SPF 15 protection.

“Coming out of the harsh winter months, Merlot’s Lip Moisturizer delivers needed relief,” stated Wayne Beckley, founder of Merlot Skin Care. “The soothing beeswax and Merlot’s signature natural grape seed oil make for an unbeatable combination of protection and conditioning. Put it in your pocket for great lip care on the go.”

The .15 ounce tube is expected to retail for $2.99.

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Rogers appointed to Physicians Formula board of directors

BY Antoinette Alexander

AZUSA, Calif. Cosmetics company Physicians Formula has appointed Jeff Rogers, the company’s president, to join its board of directors. He succeeds Craig Frances, who has resigned to devote more time to his other business activities.

Rogers has served as president of the company since August 2006 and as senior vice president of sales from January 1998 to August 2006. He joined the beauty company in April 1991 as a sales director and was promoted to vice president of sales in June 1991. Previously, Rogers worked at Revlon and Del Laboratories.

“We appreciate Craig Frances’ contribution to Physicians Formula and thank him for his valued input and contribution over the past four years,” stated Ingrid Jackel, chief executive officer.

Current board member Jeff Berry will assume Frances’ roles as chair of the compensation committee. In addition, current board member Sonya Brown will join the compensation committee and will also assume the role of chair of the nominating and corporate governance committee.

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