Vigilant to roll out smart toothbrush for kids
SAN FRANCISCO — Smart device and app maker Vigilant is launching its new Bluetooth-enabled Rainbow toothbrush that’s meant to teach children to brush properly. The toothbrush connects to the company’s app, and tracks the brush’s movement in real time.
“At Vigilant, we belive highly innovative products like Rainbow can actually change the way people manage their health,” Laura Loveman, Vigilant’s VP of U.S. operations said. “Our mission is to design and develop devices with smart apps to empower users to make smarter, healthier daily decisions.”
As children brush, the app makes the activity into a game that actually encourages proper brushing techniques. It keeps a record of how the child brushes for parents to check in on.
In addition to Rainbow, Vigilant also makes a smart insulin injection pen that will transmit data on injections and blood glucose levels to the accompanying app, and various other smart devices for the home.
The Rainbow toothbrush retails for $49.99 and is available for preorder on Amazon.com and USVigilant.com, and the app is available for both iOS and Android smartphones and tablets.
Keurig partners with Kraft coffee brands
WATERBURG, Vt. — Kraft and Keurig Green Mountain recently announced a partnership that will result in Maxwell House, Yuban, McCafé and Yuban coffee brands being available to owners of Keurig coffee makers.
“At Kraft, we have made significant strides in rejuvenating our coffee business across all segments — including mainstream, premium and on-demand — by focusing on driving profitable growth for our brands and our customers,” Dino Bianco, Kraft’s EVP and President, beverages, said. “This agreement offers the opportunity for expanded distribution across multiple channels, and is another example of our focus on long-term growth in action.”
The partnership will launch in the fall and make Kraft’s brands available in various packaging varieties compatible with Keurig brewing systems. In addition to single-serve K-Cups, the coffee will also be sold in K-Carafes, which brew up to four cups of coffee, and packs that can brew a half gallon of coffee with Keurig’s Bolt coffee maker.
Kraft joins the group of about 50 brands whose products Keurig’s machines can make.
Pur brand intros quirky character for new campaign
SOUTHBOROUGH, Mass. — Pur Water Filtration is rolling out a new marketing campaign, the first for the brand since 2008. Taking the lead will be an eccentric character named Arthur Tweedie, who will create awareness and educate audiences about the product's filtration technology.
The company will utilize YouTube-style television spots that pit Pur products against competitors in the category. The campaign's fictional Tweedie will serve as a catalyst, urging consumers to question the quality of their drinking water.
"We wanted to make a bold statement about Pur as a category leader and expert in the removal of drinking water contaminants," said Brian Carboni, marketing director at Kaz. "We think our new creative will grab people's attention and educate them, through the lens of comedy, about the benefits of superior water filtration."
In addition to the television spots, Pur is utilizing social media platforms Twitter (@ArthurTweedie) and Tumblr (ArthurTweedie.com) to help being Mr. Tweedie to consumers. Pur brand is marketed by the Kaz division of Helen of Troy Limited, a global consumer products company.