BEAUTY CARE

Videsante releases OTC, gender-specific acne treatments

BY Alaric DeArment

SUMMIT, N.J. Videsante Pharmaceuticals has developed a gender-specific line of acne treatments that are available without a prescription.

“It’s amazing when you look at the many and fundamental differences between men’s and women’s skin. Up until now, ordinary acne products treat acne with the exact same approach without consideration to these differences in male and female skin,” said Brian Jennings, founder and chief executive officer of Videsante. “CTRL is designed to take those differences into account and provide a safe, healthy, comprehensive approach that can erase not only the appearance of acne but treat the root causes of it as well.”

CTRL for Her and CTRL for Him are topical solutions. The science behind the products is based on four factors that trigger acne: hyperkeratinization, sebum production, infection and inflammation.

The products are made with Videsante’s proprietary 5 alpha Phyto-Technology that attack the root source of acne by reducing oil and sebum production in the skin. The formulas also feature a series of prebiotic complexes that are designed to kill P. acne bacteria deep in the pores and salicylic acid to clear away dead skin cells and other debris. The products are paraben free.

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Pur Minerals expands distribution

BY Antoinette Alexander

NEW YORK Pur Minerals, a mineral-based beauty brand, is expanding its distribution and will now be sold at Canada’s Shopper’s Drug Mart, as well as within other retail outlets.

According to the beauty company, its collection will be available in 120 of Shopper’s stores, as well as 58 of Regis Corp.’s stores including Trade Secret, PureBeauty and BeautyFirst. As of Jan. 1, the brand will also launch on the Home Shopping Network with president Joli Baker.

In early 2007, Pur Minerals announced the rollout to more than 200 Ulta stores nationwide following a successful run in 23 test markets.

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Too Faced Cosmetics launches Smurfette products

BY Antoinette Alexander

IRVINE, Calif. Attention Smurf fans: Too Faced Cosmetics has developed, through a license agreement with Sony Pictures Consumer Products and Lafig Belgium s.a., a limited-edition collection of Smurfette cosmetics.

The five-piece collection, debuting at Sephora U.S. stores in January, will bear the iconic Smurfette imagery. The collection is positioned to attract both the Smurfette and Too Faced loyal fan bases, as well as new shoppers.

Products include:

  • Smurfette Mood Swing Lip Gloss ($18.50): A mood-activated lip gloss that starts off Smurfy blue and then transforms into countless shades of Smurf-berry depending on the wearer’s emotional state.
  • So Smurfy Illuminating Face Powder ($26): Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skin tone.
  • So Smurfy Eye Shadow ($32.50): A chic palette that includes four complimentary eye shadow shades—two of which are debossed with the Smurf daisy and Smurfette’s silhouette.
  • Smurfy Eyed Liquid Liner ($17.50): Two liquid eyeliners in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact.

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