HEALTH

Vicks Comfort CAREvan tours country, gives out hot chocolate and tea

BY Michael Johnsen

CINCINNATI Procter & Gamble on Monday announced that its Vicks Comfort CAREvan will be hitting the road this month and next to help promote Vicks.

Academy Award-winning actress Marcia Gay Harden (Pollock and Mystic River) is teaming up with Vicks on the tour. “My role as wife and mother is my proudest achievement and providing the best care possible to my family is my top priority,” Harden stated. “With the Vicks family of products, I am comforted knowing that I have a range of options to soothe or treat symptoms this cold season.”

At the Vicks Comfort CAREvan, visitors will be treated to complimentary hot chocolate and tea, chair massages, Vicks product samples and be able to take and bring home with them a family portrait for free. Visitors will also be encouraged to video tape a Caring Tribute story, on-site at the Comfort CAREvan, about a person who has cared and comforted them when they needed it most. By sharing their video story, they will have an opportunity to win a $10,000 travel package.

As part of the road tour, P&G will also donate a total of $10,000 to HELP USA, a non-profit organization which helps the homeless and others in need become and remain self-reliant.

The Vicks Comfort CAREvan will be traveling to the following cities:

Nov. 10—New YorkNov. 16-18—CincinnatiNov. 23—IndianapolisDec. 1—AtlantaDec. 7—PhoenixDec. 14-16—DenverDec. 22—Washington

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Twinlab launches liver detox formulated for athletes

BY Michael Johnsen

GRAND RAPIDS, Mich. Twinlab on Friday announced the launch of Liver D-Tox Fuel, a daily liver detoxifying formula that combines L-glutathione and alpha lipoic acid along with an exclusive Purification Matrix formula.

Designed with athletes in mind, Liver D-Tox is made with natural ingredients and contains no harsh chemicals that interfere with the natural detoxification process.

“Most people would benefit from a detoxifying product, but athletes have additional needs,” stated Thane Slagowski, Twinlab director of research and development. “Not only do they introduce more free radicals into their system through intense exercise, but the additional stresses they put on their body also increase the toxins in their system, making their liver work even harder.”

L-Glutathione and alpha lipoic acid are antioxidants that help to dissolve toxic substances and maintain healthy enzyme levels, the company stated. The Purification Matrix formula contains: kudzu (root) powder and extract, milk thistle (seed) extract (standardized to 80 percent silymarin), artichoke (aerial part) and sarsaparilla (root).

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FiveMoms.com receives Web creativity award

BY Michael Johnsen

LOS ANGELES

The centerpiece of CHPA’s Five Moms Campaign, www.FiveMoms.com, has been recognized with a Silver Award from W3 Awards in the “Best Family/Parenting” web site category last month.

Launched in May as part of the association’s larger campaign to alert parents to the dangerous trend of teens abusing cough medicine to get high, FiveMoms.com is a place parents can go to learn how to spot the warning signs, as well as what to do if they suspect their child is abusing. The site provides parents with information about cough medicine abuse, features blog entries and offers links to additional resources.

The W3 Awards is a well-regarded online awards program. Sanctioned by the International Academy of Visual Arts, the awards honor creative excellence on the web and recognize the creativity of the professionals behind the winning sites, videos and marketing programs.

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