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Vichy Laboratoires launches three new skin care products in October

BY Antoinette Alexander

NEW YORK — Vichy Laboratoires has announced three new launches for October: Normaderm Total Mat, ProEven All-in-One Flawless Mineral BB Cream and ProEven Daily Eye Corrector.

Normaderm Total Mat
According to the beauty brand, 35% of the U.S. population has oily skin. In response, Vichy has created a moisturizer to target all causes of shine — even sweat — for an eight-hour clean skin feeling. Enter Normaderm Total Mat.



The new Normaderm Total Mat is designed to produce an immediate and lasting matte effect by absorbing excess sebum and sweat on the skin. It contains salicylic acid in a 0.5% concentration as an exfoliating agent. Normaderm helps to unclog pores and clear imperfections. Perlite, an anti-humidity ingredient, absorbs up to three times its weight in water and is five times more absorbing than talc, a common absorbing ingredient, the company stated. In addition, the polytrap micro-powder has a “blotting paper effect” that absorbs excess sebum.

Normaderm Total Mat has a retail price of $24.50 and launches in October at select CVS/pharmacy, Duane Reade, Walgreens and Ulta stores, as well as online at VichyUSA.com.

ProEven All-in-One Flawless Mineral BB Cream
The new ProEven All-in-One Flawless Mineral BB Cream comes in medium and light shades. It is designed to even tone, conceal dark spots and imperfections, hydrate and protect skin. It contain purity pigments for natural coverage and vitamins Cg + E for their antioxidant properties to help protect against environmental damage. The hyaluronic acid is known for its hydrating and plumping properties and there’s titanium dioxide + octinoxate to provide SPF 20 broad-spectrum UV protection.
 


The new ProEven Mineral BB Creams has a retail price of $32.50 and launches in October at select CVS/pharmacy locations and online at VichyUSA.com.

ProEven Daily Eye Corrector
The new ProEven Daily Eye Corrector targets all signs of dark circles and uneven tone while addressing excess melanin at the skin surface for a more unified and rejuvenated appearance. It has a combination of ceramide bright, caffeine to improve microcirculation and vitamin B3 to target dark circles, spots and uneven skin tone around the eye contours.


ProEven Daily Eye Corrector has a price of $39.50 and launches in October 2012 at select CVS/pharmacy, Duane Reade, Walgreens and Ulta stores, as well as online at VichyUSA.com.

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Study: Lilly, BI drug lowers blood sugar in elderly Type 2 diabetes, adult diabetic nephropathy patients

BY Alaric DeArment

INDIANAPOLIS — A drug marketed by Boehringer Ingelheim Pharmaceuticals and Eli Lilly reduced blood sugar in elderly patients with Type 2 diabetes and in adults with diabetic nephropathy, according to results of three studies presented at a diabetes meeting in Berlin.

The drug makers presented data from three pooled analyses of Tradjenta (linagliptin) at the 48th annual meeting of the European Association for the Study of Diabetes. The studies found Tradjenta effective when used alone or combined with other therapies in lowering hemoglobin A1C. Data from a fourth study found that compared with placebo, adding the drug to a stable dose of basal insulin improved blood-glucose control over 52 weeks without an additional risk of abnormally low blood sugar, known as hypoglycemia, or weight gain.

"We are committed to developing and providing therapeutic solutions, such as linagliptin, for adult patients with Type 2 diabetes," Boehringer Ingelheim VP metabolic-clinical development and medical affairs Christophe Arbet-Engels said. "We look forward to continuing our ongoing clinical trial program to assess how linagliptin may address the various needs of these patients."


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Survey: One-third of consumers will consider layaway for holiday shopping

BY Katherine Field Boccaccio

WHITING, Ind. — A CouponCabin.com survey of 2,339 shoppers found that 34% are at least somewhat likely to purchase items on layaway this holiday season.

The survey, conducted by Harris Interactive, also found that 9% are very likely to use layaway; 29% said maybe.

When asked what they believe are the benefits to using a layaway program for holiday shopping, U.S. adults said the following:

  • 54% said layaway helps them to buy larger items that they couldn’t afford to buy all at once;

  • 52% said it helps with budgeting;

  • 46% said it helps them avoid using credit cards;

  • 43% said it helps to with planning ahead;

  • 43% like being able to reserve a popular item; and

  • 33% said they don’t need to have good credit to use layaway programs.

"Layaway can be a smart option for holiday shoppers on a budget, as it forces shoppers to be disciplined about saving and reduces impulse purchases," said Jackie Warrick, president and CEO at CouponCabin.com.

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