BEAUTY CARE

Vichy introduces new products to Neovadiol range

BY Antoinette Alexander

NEW YORK — Slated to hit the U.S. retail market in April is the new Neovadiol range from Vichy Laboratoires, a leading pharmacy skin care line for the signs of hormonal aging in Europe and Canada.

The new Neovadiol Gf Lip & Eye Contours and Neovadiol Lumiere BB Cream complete the range, which already includes day and night creams. The Neovadiol range was developed in consultation with experts like dermatologists, obstetricians, gynecologists and psychologists.

Women over the age of 50 represent 43% of the adult population in the United States and 75% of the nation’s wealth, the company stated. However, skin care lines that target this consumer represent less than 10% of the overall skin care market.

The Neovadiol range now includes Neovadiol Gf Day and Night Cream ($55) and the new Neovadiol Gf Eyes & Lips Contours ($47) and the new Neovadiol Lumiere BB Cream ($42).


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Lumene to expand portfolio with new Complete Rewind collection

BY Antoinette Alexander

MARLBOROUGH, Mass. — Lumene, a European skin care and cosmetics brand from Finland, has developed a new anti-aging skin care line that leverages anti-glycation technology to help turn back the hands of time. Enter Complete Rewind.

Sugar molecules in the system attach to fats and proteins in a process called glycation — which leads to advanced glycation end products or AGEs — that cause protein fibers to become still and malformed, the company stated. To help battle the signs of aging, the new Complete Rewind skin care line harnesses the power of an anti-glycation compound, Arctic Sea Buckthorn Oil and a peptide compound.

Complete Rewind is ideal for women over the age of 50 who are battling visible skin aging with deep wrinkles and lines.

The collection, which will launch at retail around June or July, will feature new outer packaging with stronger benefit call outs and a greater focus on efficacy. The bottles will feature a new jar shape and new metallic lid for a higher-end look and feel.

The collection is comprised of a Recovery Day Cream SPF 15 ($29.99), Recovery Night Cream ($29.99), Visible Wrinkle Eraser ($29.99), Recovery Eye Cream ($24.99), Intensive Retinol Night Recovery ($29.99) and Intensive Recovery Beauty Oil ($29.99).
 


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Derma e unveils new Evenly Radiant BB Crème

BY Jason Owen

SIMI VALLEY, Calif. — Natural skin care maker, Derma e unveiled its latest multifunctional natural product today, Evenly Radiant BB Crème. The new crème instantly erases the look of imperfections and begins to turn back the clock on aging skin for a flawless, younger-looking complexion.

The new product offers a wide array of benefits:

  • Conceals: lightweight, color-correcting coverage instantly diminishes the look of imperfections
  • Brightens: active plant stem cells boost radiance, revitalize skin’s youthful glow
  • Evens: visibly diminishes hyper-pigmentation, evens out skin tone
  • Rejuvenates: peptides reinvigorate skin’s visible firmness and elasticity
  • Smoothes: reduces the visible prominence of fine lines and wrinkles
  • Protects: SPF 25 prevents premature skin aging from sun damage
  • Defends: powerful antioxidants shield skin cells from free radical damage
  • Moisturizes: reduces dryness with long lasting hydration
  • Softens: creates supple-feeling skin that’s soft, smooth and touchable

New Evenly Radiant BB Crème will be offered in a light and medium tint. 

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