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Veterinary group predicts strong Lyme disease season this year

BY Alaric DeArment

BEL AIR, Md. — The risk of Lyme disease in dogs will be "extremely high" this year, an expert group has warned.

The Companion Animal Parasite Council, a group of veterinary parasitologists, made its prediction of the severity of the tick-borne illness based on a statistical analysis made in partnership with experts from Clemson University who also develop models for forecasting severe weather. The forecast included factors such as temperature, dew point, humidity, precipitation, elevation, forest cover, population density, reported human Lyme disease cases and car-related deer strikes.

"In addition to the Lyme disease forecast, our CAPC website offers predictions of other disease threats for pets such as heartworm, anaplasmosis and ehrlichiosis," CAPC executive director Chris Carpenter said. "While virtually all infestations of parasites are preventable, estimates indicate that fewer than half the dogs in this country are protected. Prevention is easy and relatively affordable compared to the cost and heartache of treating a sick pet."

The group recommends year-round parasite control medication for dogs and cats, which often requires a monthly application, as well as veterinary exams.

 

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Praim Group to distribute all-natural ‘Where’s Waldo?’ chocolate bars

BY Jason Owen

BOSTON — Praim Group, a food licensing, marketing and distribution company, today announced its agreement to create and distribute a line of all-natural chocolate bars featuring Where’s Waldo?

Praim Group will introduce four limited edition collectible designs that include two "everyday" and two "holiday" SKUs. All bars are milk chocolate, 3.5 ounces, kosher and all-natural. The MSRP is $1.99 to $2.49. The packaging will feature Where’s Waldo? scenes, including "Land of Waldos" and "Cake Factory," allowing consumers to enjoy their chocolate while also searching for Waldo. Consumers can log onto www.PraimGroup.com to find solutions to the limited edition collectible wrappers.

"These designs are fun and interactive, and children and adults will not only like the chocolate, but can play with the wrapper as well," said Paul Pruett , CEO of Praim Group. "Where’s Waldo? is the perfect complement to our product line, further positioning Praim Group as a one-stop shop for designer chocolate."

"What better way to celebrate Waldo’s 25th Anniversary than with chocolate?" said Karyn Schneider, vice president North American Licensing, DreamWorks Classics. "We are enormously pleased to partner with Praim Group, who has a proven record of expanding successful brands into the confections aisle."

First published in 1987, Where’s Waldo? is a global publishing phenomenon with more than 58 million books sold worldwide. The series is published in more than 38 countries and has been translated into more than 30 languages.


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Target features products selected by Wired magazine

BY Alaric DeArment

MINNEAPOLIS — Target will feature electronics picked by the editors of Wired magazine, under a deal between the two announced Monday.

Target said the custom-curated assortment of products would include four products available for the first time at Target, including personal fitness, photography, digital music streaming and others.

"Target wanted to collaborate with an industry expert to create an assortment that will help our guests find the latest gadgets easily and conveniently," Target VP electronics John Butcher said. "The editorial team at Wired shares our love for the latest gadgets, and Target’s guests can trust them to offer credible product recommendations."

Additional products will be included on a new page on Target’s website.

"Wired has always been about showcasing the role technology and innovation play in improving our lives," Wired editor-in-chief Scott Dadich said. "It’s a pleasure to partner with Target, not only aligning our common commitment to great design, but creating a unique experience for Target guests to discover new and well-made products."


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