HEALTH

Vestcom announces continued expansion of Healthy Aisles in-store marketing

BY Michael Johnsen

LITTLE ROCK, Ark. Vestcom International, a provider of customized shelf-edge marketing solutions to retailers and brand manufacturers, on Wednesday announced the continued expansion of its successful health and wellness in-store marketing program, Healthy Aisles.

Vestcom’s program gives retailers the opportunity to add value to the shopping experience by providing quick and simple health and nutritional information that can be delivered via customized shelf labels, in-store kiosks, customer newsletters, circular and promotional advertising, Web-based applications, aisle experts and more.

“Expanding our Healthy Aisles program marks another step forward in our commitment to providing retailers with integrated shelf-edge marketing solutions that make healthy products easily identifiable for shoppers with specific dietary needs, or those wanting a healthier diet,” stated John Lawlor, EVP and chief communications officer of Vestcom. “Healthy Aisles makes it easy to connect shoppers to the information and expertise they need to make the choices they’re looking for quickly and accurately.”

As part of its expansion, Vestcom is working with Boston-based Joslin Diabetes Center to provide expanded data-driven health and wellness information on its shelf labels for select programs.

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American Heart Association says omega-6 fatty acids can improve heart health

BY Michael Johnsen

DALLAS The American Heart Association on Tuesday highlighted science advisory published in Circulation: Journal of the American Heart Association touting the benefits of omega-6 fatty acids to heart health.

The association recommends that people aim to incorporate at least 5% to 10% of their daily calories from omega-6 fatty acids. Most Americans actually get enough of these oils in the foods they are currently eating, including nuts, cooking oils and salad dressings, the advisory reported.

Recommended daily servings of omega-6 depend on physical activity level, age and gender, but range from 12 to 22 g per day.

Omega-6, and the similarly named omega-3 fatty acids (found in fattier fish such as tuna, mackerel and salmon), are called polyunsaturated fatty acids and can have health benefits when consumed in the recommended amounts, especially when used to replace saturated fats or trans fats in the diet.

Omega-6 and omega-3 PUFA play a crucial role in heart and brain function and in normal growth and development. PUFA are “essential” fats that your body needs but can’t produce, so you must get them from food.

 “Of course, as with any news about a single nutrient, it’s important to remember to focus on an overall healthy dietary pattern — one nutrient or one type of food isn’t a cure-all,” stated William Harris, lead author of the advisory. “Our goal was simply to let Americans know that foods containing omega-6 fatty acids can be part of a healthy diet and can even help improve your cardiovascular risk profile.”

There has been some debate within the nutrition community regarding the benefits of omega-6 based on the belief that they may promote inflammation, thus increasing cardiovascular risk, AHA noted. “That idea is based more on assumptions and extrapolations than on hard data,” Harris said.

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McNeil announces availability of Children’s Zyrtec Allergy Bubble Gum Syrup

BY Michael Johnsen

FT. WASHINGTON, Pa. McNeil Consumer Healthcare on Tuesday announced the availability of Children’s Zyrtec Allergy Bubble Gum Syrup, a new sugar-free, dye-free bubble-gum-flavor product used to treat upper respiratory allergies in children aged 2 years and older.

“The new sugar-free, dye-free children’s allergy product offers the allergy relief of Zyrtec that parents have relied on for years, but without the addition of corn syrup or food dyes,” stated Rohinish Hooda, VP marketing, upper respiratory, McNeil Consumer Healthcare.

The new formulation received approval from the Food and Drug Administration in August 2008 to treat indoor and outdoor allergy symptoms for 24 hours.

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