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VeeV introduces organic-certified, all-natural ready-to-drink cocktail

BY DSN STAFF

LOS ANGELES — Superfruit cocktail manufacturer VeeV Spirits is bringing a ready-to-drink cocktail to the market that consumers can feel good about. VeeV VitaFrute Cocktails combine VeeV Acai Spirit with fresh ingredients for a certified organic, all-natural drink that just needs to be poured over ice to serve.

Available in margarita, lemonade and cosmopolitan varieties, VitaFrute Cocktails are 30-proof and contain less than 125 calories per 3-oz. serving.

“In all that we do, we want to enhance the social drinking experience by providing quality products that we can feel good about,” said Courtney Reum, co-founder of VeeV. “Skimping on quality for convenience has never been an option for us, which is why we’re so proud of VitaFrute, our new ready-to-drink cocktails.”

VeeV is also a partner of 1% for the Planet — a group of companies across the globe that donate at least 1% of annual net revenues to environmental organizations worldwide — and has been donating to organizations that directly benefit the restoration and replantation of the rainforest and support the region’s farming communities for the past five years.

VitaFrute Cocktails currently can be purchased in Los Angeles, New York, Chicago, Miami, Atlanta and throughout Texas, and will be available nationwide early next year at a suggested retail price of $14.99.

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Supervalu earns several honors in recognition of its green programs

BY Michael Johnsen

EDEN PRAIRIE, Minn. — Supervalu recently received multiple national honors for its sustainability efforts, the retailer announced Tuesday. First, the company is featured in the Carbon Disclosure Project’s 2012 “Carbon Disclosure Leadership Index,” which honors companies for both environmental performance and transparency in this area. Supervalu received the highest score among national grocery retailers in this report. 

This honor comes on the heels of Supervalu also receiving two major honors as part of the Environmental Protection Agency’s 2012 GreenChill Environmental Achievement Awards, the grocer stated. 

“Supervalu has built a much-deserved reputation as a leader in the area of environmental sustainability, and that effort is very important to our business moving forward,” stated Wayne Sales, president, CEO and chairman of Supervalu. “Reducing our carbon footprint and limiting our waste is not only good for the environment; it’s [also] good for the bottom line.”

Through efforts like these, Supervalu reduced total emissions by 3% in the past year, with total waste reduction of more than 11% across its network of 2,400 retail stores nationwide. 

From Greenchill, Supervalu won the Distinguished Partner Award, given to the organization that helps best advance the overall mission of the GreenChill program, becoming the only company to win this award twice. Additionally, the company’s Albertsons Carpinteria store earned the Best Certified Store Award — the top honor for an individual store — for being the first in the nation to use only all-natural emission refrigerants. Supervalu won the same award in 2010 for its Chestnut Hill Star Market store. No other company has won either of these awards more than once, Supervalu noted.

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Crosscare launches colic remedy into Duane Reade

BY Michael Johnsen

CHICAGO — Crosscare on Tuesday announced that their colic remedy, Colief Infant Drops, is now available at Duane Reade stores. 

Pediatrician Bob Sears, co-author in the Sears Parenting Library and brand spokesman, partnered with Colief earlier in the year to help spread awareness about this over-the-counter treatment for colic, as the product has successfully treated more than half of the colic cases seen in his patients. "Some babies have immature digestive systems, which prevent them from properly breaking down the lactose found in breast milk and formula," he said. "This causes severe discomfort from bloating and gas — which is expressed through the distressed crying."

Colief contains the naturally occurring enzyme lactase, which helps to break down the lactose for easier digestion, and allows babies with a temporary inability to digest lactose to be fed their usual milk — i.e., breast milk or formula — with much less discomfort, the company stated. 

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