BEAUTY CARE

Veet boosts hair removal products portfolio

BY Allison Cerra

PARSIPPANY, N.J. — Veet’s newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand’s behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What’s more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.

This year, Veet launched new ready-to-use hair removal wax strips for face and body, which retail for $4.49 and $9.99, respectively, available at mass retailers nationwide.

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BEAUTY CARE

Banana Boat wants consumers to get ‘sun certified’

BY Allison Cerra

SHELTON, Conn. — Banana Boat has teamed up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives through a new Facebook promotion.

The sun care brand said that every consumer that takes its "sun certification" quiz on Facebook.com/BananaBoatBrand will receive a "sun certified" badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation’s sun education initiatives, for a total donation of up to $101,000.

"With skin cancer as the leading type of cancer in the U.S., it’s become increasingly important that families know how to protect themselves from the sun," said Perry Robins, The Skin Cancer Foundation president. "We are proud to partner with Banana Boat in our ongoing efforts to raise awareness for this important issue."

Click here for more information about Banana Boat and its sun education efforts.

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Super Rad in talks to develop Mr. Bubbles-branded bubble products, toys

BY Allison Cerra

LOS ANGELES — A new line of bubble products and toys sold under the Mr. Bubbles brand may soon make its way to retail.

Super Rad Industries announced that it is slated to manufacture and distribute a variety of products, including the original Mr. Bubbles in a bottle and the Mr. Bubbles figure bank, through a licensing deal that currently is being negotiated between the two companies. Super Rad also said that it is planning to develop a line of licensed Mr. Bubbles products that will feature some of the most well-known brands and characters.

"We are very interested in developing such an esteemed brand as Mr. Bubbles. It has such a rich history in the toy industry and is an all-time favorite," Super Rad CEO Christopher LeClerc said. "We are looking into moving the entire manufacturing operation to Los Angeles. Super Rad is proud that we will be able to produce a made in the USA product."

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