BEAUTY CARE

Vaseline celebrates skin with celebs, Web site

BY Antoinette Alexander

GREENWICH, Conn. Aiming to inspire consumers to think about their skin, Vaseline has launched the “Skin is Amazing” campaign with the help of several celebrities.

Minnie Driver, Hilary Duff, Kim Raver, Dave Navarro and Laila Ali are participating in the campaign, which reveals up close and personal photographs and stories of their skin. The images are appearing in the October issues of national magazines.

Each photo displays a skin “attribute” meaningful to the celebrity. For example, Driver’s freckled skin reveals her Irish heritage, Navarro’s tattoos transform his skin into a canvas and Raver’s pregnant belly demonstrates how skin grows and grows with us.

Consumers can log onto the www.vaseline.com Web site and enter the “Skin Vision” contest by submitting their own skin portrait. The winner will receive a trip for two to New York for a photo session with a professional photographer and their skin portrait will appear in the next Vaseline ad in a national magazine. The contest runs through Dec. 31. 

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Belvada picks Joyner to help sell new mascara pen

BY Antoinette Alexander

DALLAS The Joyner Sales Agency has signed Belvada Cosmetics of Quebec, Canada, as one of their newest clients to help the company promote its new mascara pen.

Unlike the traditional tube-and-applicator system, the pen-like applicator protects the reserve product by not exposing it the elements—only the brush has contact with the air.

“Our primary goal with Belvada is to bring this fresh, new product to market and to boost their brand awareness at retail,” stated Lisa Balsera, vice president of sales for Joyner Sales Agency. 

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LVMH announces several personnel appointments for October

BY Antoinette Alexander

PARIS Luxury goods group LVMH Moet Hennessy Louis Vuitton announced several appointments, effective Oct. 1, in its Selective Distribution and Perfumes & Cosmetics activities, including the appointment of former Procter & Gamble executive Renato Semerari as president and chief executive officer of Sephora Europe.

Semerari currently serves as president and chief executive officer of Guerlain. In his new role, Semerari will report to Jacques Levy, president and chief executive officer of Sephora.

Semerari started his career in 1986 with P&G. There he held positions of increasing responsibility in Italy and the UK. His last assignment at P&G was marketing director for Southern Europe. In 1999, he joined LVMH as International marketing director of Parfums Christian Dior. In 2002, he was appointed President and chief executive officer of Guerlain.

Laurent Boillot, current general manager of Guerlain, has been appointed president and chief executive officer of Guerlain. Boillot will report to Toni Belloni, LVMH group managing director. 

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