BEAUTY CARE

Vaseline celebrates launch of new body butter with Viola Davis

BY DSN STAFF

Vaseline has unveiled its latest product, the Intensive Care Cocoa Radiant Smoothing Body Butter. Made with 100% pure cocoa and shea butter, this product contains four times more emollients than any other lotion, according to the company.

To celebrate the launch, the brand partnered with Academy-Award winning actress, Viola Davis. The “Fences” star shared, “Vaseline has been a part of my everyday routine since childhood and has helped me understand the importance of maintaining healthy skin. I love the new Vaseline Intensive Care Cocoa Radiant Smoothing Body Butter because it’s made with 100% pure cocoa butter, shea butter and healing Vaseline Jelly. The combination of ingredients is the perfect trifecta for moisturizing dry skin.”

The highest amounts of petroleum jelly and glycerin can also be found in the body butter, which combines micro-droplets of Vaseline Jelly and cocoa butter allow for a rich, fast-absorbing formula, the brand also stated.

Beginning in November the Intensive Care Cocoa Radiant Smoothing Body Butter can be found in food, drug, and retail locations throughout the nation for a suggested retail price of $5.98 for an 8–oz. size.

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CVS Pharmacy unveils Black Friday, Cyber Monday deals

BY David Salazar

With Thanksgiving days away, so are Black Friday and Cyber Monday, and CVS Pharmacy has shared the deals that will be available to its ExtraCare members this year. The Woonsocket, R.I.-based retailer said it will kick off a three-day Black Friday sales event on Thanksgiving Day to run through Nov. 25, and hold flash sales every day Nov. 26 through Dec. 2 from 12 a.m. to 11:59 p.m. for the week of Cyber Monday. 

“We want to make it easy for our customers to get what they need for the holiday season with surprising items at excellent value,” CVS Pharmacy vice president of front-store business and CVS Health chief merchant Judy Sansone said. “Our goal is to help take the stress out of the season by offering quality deals on everything from unique holiday gifts to seasonal candy and food options for entertaining, as well as everyday health, beauty and home essentials so our customers can focus on finding joy in the little things that matter most to them.”

Part of the deals this year includes a $10 CVS Cash Card promotion that will run through Dec. 9 and will be given to ExtraCare members after they spend $30 on certain seasonal merchandise and daily essentials. Additionally, the retailer will offer doorbuster deals in-store and free shipping for all online orders, as well as discounts on CVS.com during the sales event.

Beauty items seeing discounts will be cosmetic necessities, bath gift sets and designer fragrances, the company said. Certain Nautica, Beyonc, Guess, Jennifer Lopez and Vera Wang fragrances will be $12.99 and select NYX Professional lip color or glosses will be on sale two for $11.98 with $10 in ExtraBucks Rewards.

There also will be sales on such essentials as toilet paper, tissue, CVS-bran batteries and air fresheners. Certain toys will be buy one, get one free, as will select Merry Brite light sets, Hallmark licensed ornaments and boxed cards, CVS Pharmacy said. Such stocking stuffers as Nestlé and Mars Chocolate single candy will be buy one, get one free, as will the Schick Hydro men’s razor with $3 in ExtraBucks Rewards and a $3 manufacturer coupon. The company said that Beauty 360 or Blade 2 disposable razors, GUM Toothbrush and certain candies will be free after ExtraBucks offers.

In a move CVS Pharmacy said would make giving personalized gifts easier, it is offering 40% off photo cards, 30% off photo books and 20% off photo gifts. During the week of Cyber Monday, certain hot items will be up to 66% online, including some items that will be free while supplies last for customers who spend $25 or more, the company said.

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C-store giant dives into beauty

BY Gisselle Gaitan

Convenience store 7-Eleven is expanding into cosmetics. The company has launched its own line of beauty products called, Simply Me Cosmetics. An assortment of 40 products for face, eyes and lips which are included in the line will be priced between $3-$5. The brand is targeted towards the busy millennial-aged woman who looks for makeup and accessories while taking care of business, family and themselves according to the company.

“Convenience isn’t always just about a quick stop for something to eat and drink,” said Jack Stout, 7-Eleven senior vice president of merchandising, said. “7-Eleven tries to offer our customers solutions for lots of different needs. We believe that for many, this top quality line of cosmetics and cosmetic accessories can become regular purchases in addition to fill-in stops.”

7-Eleven is hoping to make its mark into the beauty business which at the moment is a $46 billion industry that is expected to increase by 12% by 2020.  Cosmetics, makeup to be more exact encompasses 17 percent of the cosmetic market, another number that is expected to continue to grow. Drug stores and supermarkets already hold 30% of this business.

“The beauty industry has seen dramatic growth of cost-conscious cosmetics in the marketplace because millennial women are looking for a variety of colors at affordable prices,” Lindsay Robertson, 7-Eleven product development category manager, said. “They like to buy and try, and our goal when developing the Simply Me Beauty line was to create a line of makeup that had a quality look and feel without a high price barrier.”

Products featured on a freestanding “Gorgeous on the Go” will include eyeshadow palettes, blush, highlighters, bronzers, mascara, eyeliner, lip gloss, cream lipsticks, faux eyelashes, brushes, nail buffers, nail polish and much more.

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