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Vapor to roll out patent-pending real-feel electronic cigarettes

BY Michael Johnsen

DANIA BEACH, Fla. — Vapor recently announced its filing of a nonprovisional patent for an electronic cigarette cartridge that will give its electronic cigarette line the same tactile feel of a traditional cigarette filter.

"We believe the soft padded electronic cartridge is the most significant innovation to e-cigarettes since their invention and introduction to the U.S. marketplace," stated Kevin Frija, CEO of Vapor. "The comfort of the new soft-tip filter will offer our customers the most realistic and similar experience akin to the filters of traditional cigarettes. We are truly excited to offer this unique remarkable advancement to our customers, and we plan to launch electronic cigarettes with these soft-tip filters by year end to our online customers, and then roll out the product offerings brand by brand and companywide in 2013."

Vapor brands include Fifty-One, Krave, VaporX, EZ Smoker, Green Puffer, Americig, Fumare, Hookah Stix and Smoke Star.

Vapor’s patent pending soft tip filters improve upon existing electronic cigarette cartridges, which are made of hard plastic and/or metal. While Vapor Corp. believes that the U.S. Patent and Trademark Office will award it a patent for its soft-tip filter, but there is no assurance in this regard, the company cautioned.

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CVS Caremark names new CIO

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has announced the appointment of Stephen Gold as CIO. 

Gold, who joins CVS Caremark on July 9, will focus on bringing new and differentiating technology solutions to the company’s retail and pharmacy benefit management businesses.

"Steve is a proven technology leader with a track record of delivering leading-edge solutions to business," stated Larry Merlo, president and CEO of CVS Caremark. "Technology is important to us as a pharmacy innovation company, enabling us to drive solutions to improve quality, cost and access to health care for millions of Americans. I’m confident Steve will bring strong vision and introduce innovations that will position us for ongoing success."

Gold has more than 30 years of experience in designing and implementing large-scale technology initiatives in the PBM, e-commerce and retail industries. He joins CVS Caremark from Avaya, where he held the position of CIO. Prior to that, he served as the CIO and chief technology officer for the e-commerce solutions provider GSI Commerce. Gold also served more than 12 years in various information technology leadership positions with Merck and Medco Health Solutions.

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Reed’s launches Culture Club Kombucha

BY Allison Cerra

LOS ANGELES — Reed’s has expanded its portfolio to include an organic kombucha beverage.

Reed’s Culture Club Kombucha will be introduced in four, ginger-based formulas: Goji ginger, cranberry ginger, lemon raspberry ginger and hibiscus grapefruit ginger.

"Over the last year we have engaged some of the best kombucha brewing experts within the industry today to help us co-develop what we consider to be the best, raw organic kombucha on the market," Reed’s founder and CEO Chris Reed said. "Each flavor extension is enhanced with our trademark fresh ginger root, the finest organic specialty teas, fresh pressed juices, spices, all brewed in spring water. We really out did ourselves with the creation of the new packaging and design, which should generate significant product trial."

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