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Van’s Natural Foods introduces muffin crowns, waffle sticks

BY Allison Cerra

VERNON, Calif. — Van’s Natural Foods has rolled out two frozen breakfast items that aim to please the whole family.

Van’s muffin crowns and waffle sticks offer families a nutritious alternative to processed frozen breakfast items, the company said. The muffin crowns, which are 120 calories or less per serving, provide 6 g of fiber and 3 g of protein. Van’s muffin crowns are available in Triple Chocolate and Wild Blueberry flavors.

Meanwhile, the waffle sticks, which are 80 calories or less per serving, are a good source of calcium and are free of artificial colors and flavors.

New muffin crowns and waffle sticks now are available in stores for a suggested retail price of $5.49 and $3.29, respectively, with a full distribution slated for the end of the year.

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Tampico rolls out single-serve option, new campaign

BY Allison Cerra

CHICAGO — Tampico Beverages is celebrating the launch of its citrus juice drink in a 20-oz., single-serve option.

The company said that Tampico’s new convenient packaging is ideal for on-the-go consumers.

Tampico is supporting the launch with Unique Like You, a digital/social media campaign that will run through the summer. The campaign, which targets 16 to 28 year olds, incorporates such elements as an interactive photo contest, comedic videos, online advertising and social media marketing, and radio spots, as well as community events, store visits and guerilla marketing.

"Our objective is to celebrate and link the consumer’s strong sense of individuality with the uniqueness of the individual-serving, 20-oz. Tampico product. The campaign’s name and graffiti-like graphic treatment reflect the Hispanic/multicultural lifestyle," Tampico VP marketing Marta Gerdes said. "Tampico is a brand with strong Hispanic affinity that fits the active lifestyle of our young adult consumer[s], and now allows them to choose their own flavor in a size that’s perfect for one person. It’s truly Unique Like You."

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Crystal Light Mocktails to make debut in packaging by Landor

BY Allison Cerra

NEW YORK — Crystal Light is looking to shake up the beverage category with a new line of "mocktails."

The Crystal Light Mocktails, available in appletini, margarita and mojito flavors, pair together the flavor of summer beverages with low calories. The new Crystal Light line also touts packaging developed by Landor Associates.

The new line will be available nationally in September in time for the Labor Day holiday.

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