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Valpak, YaSabe.com partner to target Hispanic consumers

BY Alaric DeArment

LARGO, Fla. — A company that provides local print and digital coupons is partnering with a company that provides information for Hispanics.

Valpak Direct Marketing Systems, the coupon provider, said it would work with YaSabe.com to help users find Valpak coupons and special offers online from their mobile phones.

"We are pleased to be able to reach out to the Hispanic community and offer values and savings," Valpak and Cox Target Media president Michael Vivio said. "Valpak is dedicated to helping families save money anywhere at any time, and we’re happy to be able to do just that and now serve the Hispanic community in a meaningful way through online and mobile searches."

Users can search for coupons in Spanish or English at YaSabe.com, Google, Bing, Univision.com and other platforms. The service highlights local merchants and service providers offering discounts and specials through Valpak.

"Coupons are a natural extension of YaSabe, and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country," YaSabe CEO Zubair Talib said. "Our users are already actively searching for local deals and coupons."

According to the Pew Hispanic Center, Latinos in the United States have embraced technology, while research by the firm Relevant Insights finds that six-in-10 Hispanic households use coupons. Meanwhile, more than 31 million Hispanics are online, with 70% regularly accessing the Internet via mobile.


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Catamaran CEO sees future opportunities for PBM

BY Alaric DeArment

NEW YORK — Pharmacy benefit manager Catamaran Corp. hopes to expand business with client Cigna Corp. and foresees other opportunities, according to published reports.

At Monday’s J.P. Morgan healthcare conference in San Francisco, CEO Mark Thierer said the company was looking at big opportunities. The company already has accounts with Blue Cross Blue Shield of Rhode Island, which it took over from CVS Caremark Corp., and a three-year contract with Target that it got from Express Scripts. Media reports quoted Thierer as saying that the company was looking at deals with two Fortune 10 companies.

The company has seen significant expansion in recent months, in December adding a new center of excellence in Indiana and adding two new board members, Betsy Holden and Karen Katen.


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Speck unveils two new lines of iPad Mini cases

BY DSN STAFF

PALO ALTO, Calif. — Speck today introduced its new CandyShell and SmartShell cases for the iPad Mini at the 2013 International Consumer Electronics Show in Las Vegas.

The two covers in the CandyShell line for the iPad Mini — CandyShell and CandyShell Grip — both offer the patented dual-layer design and are available in various on-trend colors for 2013. The CandyShell cover has a hard outer shell to protect the iPad Mini from impact, plus stylish glossy finish. The interior is soft and rubbery to absorb shock from those occasional clumsy moments when the tablet gets dropped or bumped. A Built-in raised bezel protects the screen, and rubberized covers shield the buttons.

The CandyShell Grip was originally designed for the iPod Touch, but was expanded to other products after seeing widespread success with the iPhone. The CandyShell Grip for the iPad Mini provides the same patented dual-layer design as the CandyShell, but also offers interwoven plastic and rubber grips for an easy-to-hold, gamer-friendly design.

"The CandyShell design offers both style and protection, which make sense for the smaller, more portable iPad Mini," said Bryan Hynecek, VP design for Speck. "We’ve also seen a lot of people on the go with the iPad Mini, so we felt an easy-to-hold case like CandyShell Grip was a good fit for the way the device is being used."

Speck’s new SmartShell for iPad Mini, also new at CES this year, complements the Apple Smart Cover, protecting the back of the iPad Mini and securing the Smart Cover in place when open so the tablet can lay flat from edge to spine.

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