BEAUTY CARE

Valeant announces CeraVe sunscreen line at New York event

BY Alaric DeArment

NEW YORK — Canadian drug maker Valeant Pharmaceuticals North America announced Wednesday plans to launch a new sun care line nationwide in the spring.

CeraVe (pronounced "sarah-VEE"), which the company said marked its entry into the sun-care space, is currently available at mass merchandisers, supermarkets and retail pharmacies in the Sun Belt states and online, and Valeant plans to launch it around the country in April, VP and general manager for consumer products Alissa Hsu Lynch said at an event in New York to promote the line. Olympic swimmer Rebecca Soni has been hired as a spokeswoman for the line. The products are oil-free and include ceramides, which help to repair and restore the skin barrier.

Valeant Pharmaceuticals North America VP and general manager for consumer products Alissa Hsu Lynch introduces Valeant’s new CeraVe line of sun-care products. The company plans to launch the product line nationwide in April.

The line, available in SPF 30 and SPF 50 strengths, includes SKUs such as the lotion-based CeraVe SPF 50 Sunscreen for Face, another version for the whole body, a wet-skin spray and a sunscreen stick that allows application in frequently missed areas such as the hairline. The facial and body lotions, which the company said are water-resistant for up to 80 minutes in the SPF 50 form and 40 minutes in SPF 30, include Invisible Zinc, which uses micro-file zinc oxide to deliver a dry, clear finish to the skin; Invisible Zinc was originally an Australian product that Valeant had previously acquired.


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Revlon records 3.2% net sales increase for 2012

BY Jason Owen

NEW YORK — Revlon today announced results for the year and the fourth quarter ended Dec. 31, 2012, with a 3.2% increase in overall net sales. Excluding unfavorable foreign currency fluctuations of $21.2 million, 2012 net sales increased by 4.8%.

"2012 was a very positive year," said Alan Ennis, Revlon’s president and CEO. "We delivered top line growth of almost 5%, reflecting the effectiveness of our strategy. From a marketplace perspective, we introduced new, innovative products, which, together with effective brand communication and strong in-store execution, drove positive performance of our Revlon-branded products in many of our key regions. Our financial performance was strong as we again maintained highly competitive margins and delivered $84 million of free cash flow. We are also very pleased with the integration and performance during the year of our SinfulColors and Pure Ice acquisitions."

The increase was primarily driven by higher net sales of Revlon color cosmetics, Revlon ColorSilk hair color and SinfulColors color cosmetics, as well as the inclusion of the net sales of Pure Ice, partially offset by lower net sales of fragrances and other beauty care products.

Net sales in the fourth quarter of 2012 were $391.3 million, an increase of $31.5 million, or 8.8%, compared to $359.8 million in the fourth quarter of 2011. Excluding unfavorable foreign currency fluctuations of $1.8 million, net sales increased by $33.3 million, or 9.3%.

“We are pleased with our performance in 2012, and as we enter 2013, we continue to focus on driving profitable growth,” Ennis concluded.

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CoverGirl launches new Outlast Stay Brilliant Nail Gloss

BY Jason Owen

CINCINNATI — CoverGirl, a Proctor and Gamble company, launched a new Outlast Stay Brilliant Nail Gloss line created by celebrity nail stylist, Marysoul Inzerillo.

“What I love most about this nail design is that you can do it in just two simple steps, without having to add a top coat for the glossy finish we always want or having to buy nail stickers that may not last through the night,” Inzerillo said.

It only takes two easy steps using two colors from the 45 colors of the Outlast Stay Brilliant Nail Gloss collection to create the “Brave Heart” look — the combination of its “Crystal Clear” and “Lasting Love” items. You can watch and follow Inzerillo in the step-by-step video of this nail design, or check out her other videos, here.

“I always tell my clients to take advantage of the power of beautiful nails! Choosing the perfect outfit for V-day is very important, but believe it or not, both men and women pay attention to your hands and fabulous nails are the best complement to any look!” Inzerillo added.

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