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V8 V-Fusion available in on-the-go size

BY Allison Cerra

CAMDEN, N.J. V8 V-Fusion juices now are available in single-serving cans, V8 announced Wednesday.

Available in pomegranate blueberry and strawberry banana varieties, each 8-oz. can provides a full serving of vegetables (1/2 cup) and a full serving of fruit (1/2 cup), as well as essential antioxidant vitamins A, C and E and no added sugar.

The suggested retail price for a 6-pack of 8-oz. slim cans is $4.99, $14.88 for a 24-pack of 11.5 oz. cans and $3.99 for a 46-oz. bottle. For more information, visit www.v8juice.com.

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Reed’s launches nausea relief beverage

BY Allison Cerra

LOS ANGELES Soda maker Reed’s is gearing up to introduce a nausea relief beverage to drug stores nationwide.

“Reed’s Rx” Natural Ginger Nausea Relief is being launched in convenient 4-packs of 5.5-oz. cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.

“The ‘Reed’s Rx’ product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness,” said Neal Cohane, Reed’s SVP sales and marketing. “This new product allows us to access over 240,000 convenience, grocery, and drug stores across the U.S. that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets.”

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Sargento introduces reduced sodium line

BY Allison Cerra

PLYMOUTH, Wis. In an effort to reach health-conscious consumers, Sargento is making its cheeses with 25% less sodium.

Sargento’s reduced sodium cheeses come in six new varieties, including: colby-jack slices, provolone slices, colby-jack snack sticks, string snacks, mild cheddar shredded cheese and mozzarella shredded cheese.

“With almost 50% of consumers reading food labels for sodium content, we’re responding to their interest in lowering their daily intake by offering reduced sodium Sargento cheeses,” said Chris Groom, marketing director. “However, we only wanted to launch the line if we could still provide the great tasting natural cheese that consumers love, which this line does successfully.”

Available in slices, shreds and snacks, the new reduced sodium cheeses will be on grocery store shelves nationwide in March. In addition to the new reduced sodium cheeses, Sargento offers a variety of full flavor natural reduced fat cheeses.

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