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UTZ offers a healthier option for snacking

BY Diana Alickaj

HANOVER, Pa. It has always been hard for people to stick to diets with the temptations of “Fat-Full” products that test them along supermarket aisles. In recent years, companies have increasingly become aware of the changing tastes of consumers, and are helping them avoid those particular areas of the supermarket. Those tastes have shifted to include healthy eating and an overall healthy lifestyle.

UTZ has followed along on this idea and is introducing new Multigrain Sunflower Chips. The UTZ Sunflower Chips are the latest addition to the company’s Snacking Smart line. The chips contain 40 percent less fat than regular potato chips and zero grams of trans fats. The chips are available in three flavors—Original, Cheddar Cheese and French Onion.

The Snacking Smart line was created in 2006 and includes 40 other products along with the Sunflower Chips. These products, according to UTZ “showcase products that contain healthy advantages, such as reduced fat, no cholesterol and low sodium levels.”

Dylan Lissette, UTZ executive vice president of sales and marketing, explains that the creation of the multigrain Sunflower chips is just another addition to the company’s dedication to providing healthier options for its customers. “We know that consumers are much more knowledgeable about what they eat and are interested, now more than ever, in snacking healthier,” said Lissette. “That’s what Sunflower Chips deliver, and with all of the taste and quality that people expect from UTZ.”

The ingredients of the chips include whole grains of corn, rice, oats and wheat, and are cooked in 100 percent pure sunflower oil. According to the company, the Sunflower Chips are also extruded, not popped, which makes them full of flavor and crunchy as well. For more information about Sunflower Chips or other products in the Snacking Smart line, visit www.utzsnacks.com.

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Rafael Roman appointed New York metro region sales manager of Purple

BY Jenna Duncan

Rafael Roman appointed New York metro region sales manager of Purple The maker of Purple antioxidant energy drink, Purple Beverage Co., this week announced the staff addition of Rafael Roman as New York Metropolitan Area regional sales manager. Roman comes to Purple after spending several years as territory manager with POM Wonderful.

At POM Wonderful, Roman handled numerous accounts, introduced new brands and packaging to accounts and supervised sales personnel.

Prior to serving at POM, Roman was distribution supervisor and business development manager at Odwalla (owned by The Coca Cola Co.).

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Coca-Cola purchases 40 percent stake in Honest Tea

BY Drew Buono

ATLANTA Coca-Cola and Honest Tea have completed an agreement that gives Coca-Cola about a 40 percent interest in Honest Tea, with the potential to buy the remaining shares of the company. The current deal was valued at $43 million with the right to purchase the rest of the company in three years, according to the Wall Street Journal.

Honest Tea has been around for 10 years and has produced organic beverages, which have brought it into being one of the top-ranked tea brands in the natural foods channel, according to SPINscan.

“Honest Tea is on the forefront of the rapidly growing organic beverage business, and [founder and chief executive officer] Seth Goldman and his management team have successfully anticipated and met consumer needs in this expanding category,” said Deryck van Rensburg, president and general manager of venturing and emerging brands at Coca-Cola North America. “This transaction is a superb example of our mission in venturing and emerging brands to seek out and invest in the best beverage entrepreneurs and the highest growth-potential beverages.”

One of the company’s newest products is Honest Kids, a line of low-calorie organic thirst quenchers sold in 6.75-ounce pouches, which was launched last year.

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