HEALTH

USDA features Purell product as BioPreferred

BY Michael Johnsen

AKRON, Ohio — The U.S. Department of Agriculture has chosen Purell green certified instant hand sanitizer foam as a featured product for the formal launch of its new BioPreferred label program.

USDA deputy secretary Kathleen Merrigan made the announcement Thursday at a biobased product meeting in Glenwillow, Ohio.

The USDA BioPreferred program promotes the purchase of biobased products that help reduce petroleum consumption and adverse environmental and health impacts. It awards labels to qualified products to increase consumer recognition and use, and designates preferred products for federal agencies making purchasing decisions. The new USDA product label indicates products have been independently certified to meet USDA BioPreferred program standards for biobased content.

Purell green certified instant hand sanitizer foam is produced by Gojo Industries and is made with 100% naturally renewable plant-derived ethanol in a readily biodegradable formula. Gojo is 1-of-the-11 companies approved to use the USDA’s new product label on certified biobased products.

"We are extremely pleased to be among the first products to attain the USDA’s BioPreferred label," stated Nicole Koharik, Gojo global sustainability senior marketing manager. "The distinction furthers our company’s sustainability efforts to promote hand hygiene for the well-being of people and the environment."

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Poise taps Kris Jenner for campaign

BY Michael Johnsen

NEW YORK — The Kardashian matriarch Kris Jenner has signed on to be part of Poise’s “Great Women in History” series, launched last year, to highlight the fact that many great women throughout history have had to contend with light bladder leakage, Poise manufacturer Kimberly-Clark announced Thursday.

“Like millions of women, I have my own experiences with LBL, but I’ve never let it keep me from living life to the fullest,” Jenner stated. “Inspired by the impact that last year’s ‘Great Women in History’ series had on women with LBL, I’ve teamed up with the Poise brand to help women understand that LBL is common and manageable, so it shouldn’t stop them from doing great things and being the incredible and accomplished women they are.”

In honor of Women’s History Month in March, Jenner portrayed Rosie the Riveter, an American cultural icon, representing millions of women who also may have dealt with LBL but didn’t let that hold them back from doing great things.

The call to action will draw women to the website 1in3LikeMe.com to write a caption for Jenner’s photograph relaying the LBL story from Rosie the Riveter’s perspective. Each visitor who submits a caption automatically will be entered for a chance to win a trip to a destination featured in the “Great Women in History” series and to have her LBL tagline featured with the photo on MyDaily.com/1in3.

Poise will donate $1 for every woman who participates in the campaign to Women’s Health Foundation, an organization committed to championing women’s pelvic health issues.

“By introducing Kris as Rosie the Riveter, we are adding fuel to the national conversation we ignited last year,” stated Amy Schubin, brand manager for Poise. “We are committed to arming women with LBL with the knowledge that they are not alone and that the Poise brand offers protection to help them be themselves.”

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Report: Mutchler to lead McNeil

BY Michael Johnsen

NEW YORK — Johnson & Johnson on April 4 will install Pat Mutchler as head of the McNeil Consumer Healthcare unit, according to a Wednesday evening Associated Press report.

According to the report, Johnson & Johnson said the changes will allow the company to "give focused attention to quality and compliance, and the critical task of restoring McNeil Consumer Healthcare brands."

McNeil has had to announce some 20 recalls of iconic brands, including Tylenol, Motrin, Benadryl and Rolaids, since September 2009. J&J reported Mutchler will be in charge of the McNeil business. He also will lead other divisions, including McNeil Nutritionals, Wellness & Prevention and the company’s joint venture with Merck.

The global consumer businesses will be organized by region — North America, Latin America, Asia-Pacific and Europe/Middle East/Africa. The AP reported that Grace Castano will lead J&J’s Asia-Pacific business, Jose Justino will lead the Europe/Middle East/Africa unit, Roberto Marques will be chairman for North America and Susan Rivetti will be in charge of the Latin America division.

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