Upsher-Smith’s AmLactin broadens consumer outreach via Facebook
MAPLE GROVE, Minn. — Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.
Fans who join the AmLactin Facebook community will receive a $3 coupon for any AmLactin moisturizing body lotion or cream.
"We want to give our fans the inside scoop on exclusive promotional offers, free product giveaways, additions to the AmLactin product line and other skin care goodies — and Facebook just makes good sense," stated Tina Fehr, senior product manager for AmLactin. "We know our customer[s] [are] extremely loyal and we want to hear from them. Facebook provides the perfect venue to communicate."
"Not only is Facebook a natural fit, it will be a place where our AmLactin customers will realize they aren’t alone in their dry skin predicament," Fehr added. "Others are experiencing the same situation. We know what they are going through, and appreciate their feedback. The AmLactin Facebook community will bring a new sense of connection to those suffering from dry skin."
The line includes AmLactin moisturizing body lotion, AmLactin moisturizing body cream, AmLactin XL moisturizing lotion for severe, dry skin, and AmLactin foot cream therapy. The products are available at such retailers as Costco, Walmart, Walgreens and CVS.
Hannibal Regional Medical Group partners with Walmart to open in-store health clinic
HANNIBAL, Mo. — Hannibal Regional Medical Group has announced that on Sept. 13 it will open its first “The Clinic at Walmart” inside a Walmart in Hannibal, Mo.
“By partnering with Walmart to operate a clinic within their store, Hannibal Regional Medical Group is improving access to health care in our community,” stated Tim Polley, director of business development. “Our clinic is staffed on nights and weekends, so families can walk in and know they will receive quality care without a long wait. Our mission is to serve the health interests of this community, and the clinic is one more way we fulfill our mission.”
"Walmart is dedicated to serving our customers and our communities, and this type of clinic helps expand their access to quality health care,” added Bruce Shepard, Walmart’s director of healthcare innovations. “Hannibal Regional Medical Group is a well-known and respected healthcare provider in this area, so our customers will receive quality care from people they know and trust.”
With the opening of this clinic, there will be 130 in-store clinics in Walmart stores across 30 states.
Hannibal Regional Medical Group, a subsidiary of Hannibal Regional Healthcare System, is a multispecialty physician group.
Study: CPG brands grow slightly but battle consumer defection, loyalty erosion
ST. PETERSBURG, Fla. — Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina. The report also demonstrated that brand defections and reduced share among previously highly loyal consumers represent a major drag on individual brand performance.
“The 2011 Mid-Year Performance Review is a strong argument for making loyalty a more significant part of brand strategy,” stated Todd Morris, EVP brand development for Catalina. “Staying close and in touch with the changing needs and purchase behaviors of your brand’s most valuable consumers is the best way to retain loyal customers and grow revenue.”
The average brand in the top 100 grew revenues 2.2% during the past 12 months. However, the average brand also experienced a lost opportunity equal to 8.5% of revenues because of defections and reduced share among shoppers who had been highly loyal buyers a year earlier. For the average brand, 46% of previously highly loyal consumers either completely left the brand (20%) or reduced their loyalty (26%).
The study also showed that the fastest-growing brands tended to hold on to more of their loyal consumers, while large revenue decliners tended to lose more loyal consumers. On average, the lost opportunity because of loyalty erosion equaled 11.1% of revenues for the five largest revenue decliners in the top 100, versus 6% for the top gainers.
Brand defection often occurs suddenly, according to the study. One-out-of-3 shoppers who were 100% loyal to a brand in the first year of the study completely abandoned the brand for the next year after just one competitive purchase.