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Unilever launches simpler butter-like spreads

BY Alaric DeArment

ENGLEWOOD CLIFFS, N.J. — Unilever is launching two new butter-like spreads, the company said.

The food, home and personal care supplier said it would debut I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious at the Food Network New York City Wine & Food Festival, which is presented by Food & Wine magazine.

The spreads are made with such simple ingredients as canola oil, nonfat yogurt, salt and natural flavors, with no artificial preserves or trans fat.

"Consumers are seeking foods with simpler ingredients, and it’s our responsibility as the global leader in the spreads category to listen and respond to those needs," Unilever North America VP foods Mike Faherty said. "I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal."

 

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Nestle to feature new Butterfinger cups in Super Bowl ad

BY Alaric DeArment

NEW YORK — Nestle is planning to launch a cup version of its popular Butterfinger candy bar next year, the company said.

The candy maker said it would introduce the Butterfinger Peanut Butter Cups, calling it one of the company’s biggest candy launches. In addition, for the first time it will feature one of its brands in a Super Bowl commercial.

A single-size, 1.5-oz. package features two cups and will retail for between 89 cents and $1.19. The 3-oz. share pack will feature four cups and cost between $1.69 and $1.89. The cups will be available in stores nationwide in January.

 

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Tetley launches Black & Green tea blend

BY Alaric DeArment

MONTVALE, N.J. — Tetley USA, the U.S. subsidiary of the U.K.-based tea company, released results of a survey of tea drinkers to coincide with the launch of its new Black & Green blend.

According to the "Simply Brilliant" survey, tea drinkers are more likely than non-tea drinkers to have tried a new food, drink, restaurant, clothing style or hobby in the last three weeks. Meanwhile, more tea drinkers than non-tea drinkers say that trying new things makes them happy, that being adventurous is important and that they’d be interested in a new hobby or activity. Other findings include a higher likelihood among tea drinkers than non-tea drinkers to have traveled to a new location in the past 11 months, to have fit exercise into their lives or to have an interest in taking a class or learning a new skill.

"We have always known that tea drinkers are exceptional people, so we are excited to share this new data to support the brilliance we see in our consumers," Tetley USA marketing executive Marc Birnbaum said. "We are also eager to share our own bit of brilliance with our new Black & Green blend. We have heard from consumers that they would like to drink more green tea for its renowned benefits, but aren’t always happy with the taste."

The new tea blend, the company said, is designed to add the benefits of green tea, but without the bitter taste. The tea will be available in a new, premium flip-top, 72-count box for about $4.39.

 

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