BEAUTY CARE

Unilever’s Degree Men now features movement-activated technology

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Men is aiming to revolutionize its Adrenaline Series of antiperspirant/deodorant by adding movement-activated antiperspirant technology for men.

The Degree Men Adrenaline Series now features exclusive Motionsense technology, which is triggered by even the most sudden and slightest of body movements releasing extra protection throughout the day to fight sweat and odor before they start.

This breakthrough technology contains motion-activated micro-capsules that sit on the surface of the skin — on first movement, the technology activates, causing the capsules to break and release bursts of freshness to stay ahead of sweat and odor.

Starting in March, the Degree Men Adrenaline Series antiperspirant/deodorants will include new Motionsense technology. The Degree Men Adrenaline Series now with Motionsense comes in the following scents:

  • Degree Men Extreme;

  • Degree Men Everest;

  • Degree Men Sport Defense;

  • Degree Men Adventure; and

  • Degree Men V12.

It has a suggested retail price of $4.29.

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Dickinson’s Original Witch Hazel to launch new products at Walgreens

BY Antoinette Alexander

NEW YORK — Dickinson’s Original Witch Hazel brand has announced the launch of three new products formulated with all-natural witch hazel extract for those with sensitive skin.

Dickinson’s skin care line is formulated with 100% natural witch hazel to remove excess oil and impurities without stripping skin of essential moisture. The new gentle skin cleanser, foaming facial wash and oil controlling astringent will be available for purchase at Walgreens in April 2012.

The products contain 100% all-natural botanicals, contain no harsh chemicals and work gently and effectively to remove dirt, oil and impurities from the skin, the manufacturer stated. The products cost $6.99 each (cleansers) and $4.99 for the astringent.

 

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AmLactin moisturizers, Dr. Doris Day kick off ‘Ultra Skin Performance’ campaign

BY Antoinette Alexander

MAPLE GROVE, Minn. — AmLactin, an Upsher-Smith Labs brand, has announced that New York cosmetic dermatologist Doris Day will serve as an educational consultant on the brand’s "Ultra Skin Performance" campaign.

The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Day, who will share "The Fundamentals of Fit Skin" to help women with dry skin strive to look and feel their best at every life stage. The company stated that the announcement is part of a series of media tactics to help reinvent the AmLactin line through the debut of contemporary packaging, which is now transitioning into retail stores.

AmLactin’s makeover comes with a new name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.
 
The "Ultra Skin Performance" campaign will feature video blogs of Day sharing information about skin care, with appearances from celebrity guests. The series, entitled "Smooth Talk," will be housed on AmLactin’s website devoted to soft, silky skin, and integrated into the brand’s Twitter and Facebook pages. AmLactin plans to host quarterly Twitter chats with Day focusing on skin beautification.

AmLactin moisturizers contain alpha-hydroxy acids, which are effective at exfoliating and hydrating the skin. AmLactin formulas also contain emollients and humectants that help retain the skin’s natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin Alpha-Hydroxy Skin Care line includes AmLactin moisturizing body lotion, AmLactin ultra hydrating body cream for severe dry skin and AmLactin foot cream.

All AmLactin products are available without a prescription at such retailers as Costco, Walmart, Walgreens, CVS/pharmacy and Rite Aid.

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