Unilever’s Degree launches new unisex campaign
ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree deodorant has teamed up with basketball stars Carmelo Anthony and Kevin Durant, track and field world champion Lolo Jones and gold-medal-winning soccer player Alex Morgan for a new integrated unisex campaign that focuses on challenging yourself, following your passions, trying something new and living life to the fullest.
Starting in March, Anthony, Durant, Jones and Morgan will appear individually in a series of Degree television advertisements that showcase how they always DO:MORE.
"The Degree DO:MORE campaign hopes to inspire and empower people to push themselves further and to be the best at what they do," stated Gaston Vaneri, senior marketing director for Unilever North America. "We were thrilled to partner with elite athletes that are doing just that, challenging themselves to do more of what they love and provide a product like Degree with Motionsense, that keeps them protected and won’t let them down as they push boundaries.
Red Carpet Manicure, Target ink new partnership
HAUPPAUGE, N.Y. — Red Carpet Manicure, a maker of an at-home LED gel manicure system, has announced a new partnership with Target.
Available in Target stores and online at Target.com are the LED gel manicure products, including the removal kit and LED professional light. Twenty on-trend shades will be available nationwide, including Star Power and White Hot perfect for spring and summer style, and Ooo La Liscious, which was worn by Rihanna at the 2013 Grammy Awards.
“We are so excited to introduce our products to Target shoppers across the country and look forward to continuously growing the brand’s reach,” stated RCM managing partner Barry Shields. “As the category leader, we continue to work toward providing our consumers with the latest in at-home nail trends and technology at affordable prices.”
“I love using Red Carpet Manicure shades on my clients throughout award season and big red carpet moments,” added celebrity manicurist Elle. “The collection of nail art products are so gorgeous and easy-to-use, and the professional LED light is fast, light and perfect for women on the go.”
RCM recently launched more than 64 new products, in 2013 alone, and has expanded the line beyond color options introducing hand and nail treatments. The five item collection includes nail remedy, nail recovery, cuticle balm, cuticle elixir and youth crème. As an extension of the growing creative DIY trend, the brand also introduced crystal gems, nail glitz designer nail glitters and nail appliqués along with the first-ever professional LED light with a USB port for added convenience.
“After spending the past year introducing consumers to our at-home LED gel nail polish system, we were asked by consumers to expand our technologies to address nail care,” Shields stated. “As a brand, we truly listen to our consumers and constantly work to formulate the best nail science to care for our customers’ most valued accessories, their nails and hands.”
New fragrances freshen Calgon lineup
BALTIMORE — Calgon bath and beauty brand announced today the company is overhauling its look with new packaging and the introduction of four new fragrances.
The new Calgon look showcases new colors and imagery with gold accents throughout the packaging.
In addition to the new packaging, Calgon will launch four new fragrances, including Parisian Charm and Blushing Blossoms within the Calgon fragrance collection, as well as Royal Rendezvous and Aqua Goddess within Calgon’s recently launched Sensual collection. Parisian Charm and Blushing Blossoms will be available in a Body Mist and Body Cream. Royal Rendezvous and Aqua Goddess fragrances will be available in a Body Mist, Velvet Body Cream and Shimmering Moisture Mist.
“For 2013, it is important to re-energize the brand with new products, packaging and fragrances in our Classic Calgon and Sensual collections. We constantly strive to be on the pulse of the latest trends and to provide our consumers with products that exemplify the iconic Calgon ‘Take Me Away’ experience in new and exciting ways,” said Robert Bailey, president and CEO of Ilex Consumer Products Group.
Calgon has also upgraded its collection of body creams and body washes with a shea butter. The shea-enriched formulas are also infused with vitamin E and aloe. All new packaging, fragrances and products will be rolling out nationally starting this spring at retailers nationwide. Calgon will also extend its basic bath offering with a new Nourishing Milk Bath in the top two Classic Calgon fragrances, Hawaiian Ginger and Morning Glory, available at Walmart stores this spring.