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Unilever sells Slim-Fast to private equity firm

BY Michael Johnsen

LONDON — Unilever on Thursday announced that it has sold its Slim-Fast brand to Kainos Capital. Unilever will retain a minority stake in the business.
 

“The Slim-Fast sale is the last step in the portfolio reshaping that we had planned for North America," stated Kees Kruythoff, president Unilever North America. "This transaction, along with previously announced divestitures, will give us the focus to drive growth behind our core portfolio.”
 
Sales of Slim-Fast 321 Plan ready-to-drink diet aids totaled $127.7 million, down 13.6%, for the 52 weeks ended May 18 across across total U.S. multi-outlet channels, according to IRI. Sales of the company's Slim-Fast 321 Plan snack bar totaled $7.1 million and were down 37.9%. 
 
The transaction includes the Slim-Fast trademark and the global Slim-Fast business portfolio. Terms of the transaction were not disclosed.
 

 

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Lumene ventures into anti-aging

BY Antoinette Alexander

NEW YORK — Finnish beauty brand Lumene has kicked off 2014 with a bang with revamped packaging and a broadened product portfolio. The evolution continues as the company further extends its Bright Now line into anti-aging.

The new Bright Now Visible Repair line, which is infused with arctic cloudberry to help battle the signs of aging, launches in July.

The collection includes a day cream with SPF 15, night cream and skin tone corrector to help even skin tone. The hero product is a new 2-in-1 eye cream and concealer. Twist off the top cap to use the concealer and twist off the bottom to use the eye cream.

To highlight the efficacy of its products and to give the packaging a more clinical look and feel, the beauty brand recently revamped its product packaging.

The company also launched a new website that has a modern look and is easier to navigate. It also features an increased level of product information and product reviews.

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Rebel spirit honored with new Sam Adams beer

BY Barbara White-Sax

BOSTON — Boston Beer launched a West Coast-style IPA, Rebel IPA. Crafted in the Samuel Adams nanobrewery, Rebel IPA is brewed with five types of American hops from the Pacific Northwest.

Samuel Adams Rebel IPA is available in bottles and six-packs for a suggested retail price of $7.99 to $9.99 and 12-packs for a suggested retail price of $14.99 to $17.99

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