BEAUTY CARE

Unilever launches OMG! campaign for Degree Girl antiperspirant

BY Antoinette Alexander

CHICAGO Unilever is promoting its new Degree Girl antiperspirant and deodorant with an OMG! campaign and teen sensation Ashley Tisdale, who is known for her starring role in Disney Channel’s “High School Musical.”

Through May 26, fans can visit DegreeGirl.com to catch up on Tisdale’s news through a weekly video blog. They can also share their own OMG! moments via video or post their stories to the online blog form to enter Degree Girl’s Ultimate OMG! contest.

A winner will be announced each week after girls submit their OMG! videos. Seven girls, along with two guests plus a guardian, will win a trip to Los Angeles for their OMG! moment with Tisdale.

Degree Girl is available in four scents—Tropical Power, Crazy Violet, Fun Spirit and Sweet Revolution. It has an average retail price of $2.42 and is available as of the beginning of April.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Claiborne, Kodak to present brand protection solutions

BY Antoinette Alexander

ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.

The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.

Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.

Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.

In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Stephane de la Faverie named general manager of L’Oreal’s Giorgio Armani Beauty

BY Antoinette Alexander

NEW YORK L’Oreal USA has promoted Stephane de la Faverie to general manager of Giorgio Armani Beauty, a division of L’Oreal USA’s Luxury Products Group.

Bringing more than 10 years of experience to the L’Oreal Group, in both operational and developmental roles, de la Faverie began his career in 1998 within the Lancome International division in Paris. In 2001, he joined the travel retail division as area manager for the Luxury Products Group, North America, overseeing the Lancome, Giorgio Armani, Ralph Lauren and Biotherm beauty brands. Soon after, he was appointed general manager, Lancome, Australia and in 2006 joined Lancome USA as vice president of marketing, overseeing both the skin care and fragrance categories.

“Stephane is a well-respected executive within the L’Oreal Group whose leadership and global vision make him an excellent choice for this role. I am confident that along with his team, the Giorgio Armani brand will continue its growth and success in the United States market,” stated Valerie Chapoulaud, president of the Luxury Products division of L’Oreal USA.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?