BEAUTY CARE

Unilever launches OMG! campaign for Degree Girl antiperspirant

BY Antoinette Alexander

CHICAGO Unilever is promoting its new Degree Girl antiperspirant and deodorant with an OMG! campaign and teen sensation Ashley Tisdale, who is known for her starring role in Disney Channel’s “High School Musical.”

Through May 26, fans can visit DegreeGirl.com to catch up on Tisdale’s news through a weekly video blog. They can also share their own OMG! moments via video or post their stories to the online blog form to enter Degree Girl’s Ultimate OMG! contest.

A winner will be announced each week after girls submit their OMG! videos. Seven girls, along with two guests plus a guardian, will win a trip to Los Angeles for their OMG! moment with Tisdale.

Degree Girl is available in four scents—Tropical Power, Crazy Violet, Fun Spirit and Sweet Revolution. It has an average retail price of $2.42 and is available as of the beginning of April.

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Claiborne, Kodak to present brand protection solutions

BY Antoinette Alexander

ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.

The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.

Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.

Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.

In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.

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Colgate teams up with ADA to educate importance of oral health in diabetes care

BY Antoinette Alexander

ALEXANDRIA, Va. Colgate-Palmolive has signed on to become a National Strategic Partner of the American Diabetes Association, supporting ADA’s oral care activities and educating health care professionals, patients and the public about the importance of good oral health for people with diabetes or those at risk for developing diabetes.

According to John Buse, president of medicine and science for the ADA, there has been a growing body of evidence suggesting that infections in the mouth can affect overall health and lead to systemic diseases such as diabetes. Furthermore, it is estimated that people with diabetes are two to five times more likely to develop periodontal (gum) disease than people without diabetes. This is probably because people with diabetes are more susceptible to contracting infections.

As part of the collaboration, Colgate has committed to support ADAs education efforts on the oral health-diabetes connection through the development of educational resources and materials to improve the awareness and understanding of the oral/systemic health association.

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