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Unilever completes sale of Skippy brand to Hormel in most markets

BY Alaric DeArment

ENGLEWOOD CLIFFS, N.J. — Unilever has mostly completed its sale of the Skippy peanut butter brand to Hormel Foods, the company said Friday.

The conglomerate said it had completed the $700 million sale of the global business, except for China, where it remains subject to regulatory approval and is expected to close later this year.

The two companies announced the deal on Jan. 3, including the brand’s trademarks and two factories, in the United States and China.


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YoCrunch launches Yopa! Greek yogurt brand

BY Alaric DeArment

NAUGATUCK, Conn. — YoCrunch has introduced a new line of Greek yogurt, the company said.

Yopa! is described as an authentic, strained Greek yogurt whose name is a portmanteau of "Yo" for "yogurt" and the traditional Greek cheer for joy, "opa!"

The company has hired 2012 Olympic gold medalist and Associated Press female athlete of the year Gabby Douglas to promote the brand.

The yogurt, made from regionally sourced milk, is available around the country for $1.39 per cup and $3.49 per four-pack and is available with a variety of toppings, including granola, toasted almonds and dark chocolate pieces.

 

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Quaker promotes healthy living with NFL contest

BY Alaric DeArment

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

Quaker, a subsidiary of PepsiCo, said 10-year-old Hunter Paulin would join the Indianapolis Colts’ Andrew Luck at the Kids Day at NFL Experience Driven by GMC, where Luck will introduce him to kids from the New Orleans area during a Quaker Oatmeal breakfast event before they run football drills. Luck and Paulin will encourage kids to eat healthy, stay active and serve as role models for healthy living.

For the contest, Quaker partnered with NFL Play 60 to encourage thousands of children to share how they are inspired by their NFL role models and how they stay active with their families and eat well. Paulin, of Washington, was selected as the "NFL Play 60 Super Kid" and recognized by NFL players in his hometown in December, and will attend Super Bowl XLVII with his family and get to run the game ball onto the field just before kickoff.

 

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