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Unilever completes sale of Alberto VO5 brand in U.S., Rave brand globally

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever announced on Wednesday that it has completed the sale of the Alberto VO5 brand in the United States and Puerto Rico and the Rave brand globally to private equity firm Brynwood Partners, following approval by the U.S. Department of Justice.

Terms were not disclosed.

Outside the United States and Puerto Rico, the Alberto VO5 brand will remain in Unilever’s portfolio.

The U.S. Department of Justice had required the divestiture in connection with Unilever’s $3.7 billion acquisition of the Alberto Culver, which was completed May 10.

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CVS/pharmacy raises $4.3M for ALS research in 10th annual fundraising campaign

BY Antoinette Alexander

WOONSOCKET, R.I. — Country music star Ty Herndon and former NFL player Kevin Turner will join amyotrophic lateral sclerosis patients Thursday evening at Fenway Park to celebrate the success of CVS/pharmacy’s annual in-store fundraising campaign to support the fight against ALS.

The $4.3 million generated by this year’s campaign brings the total amount raised by CVS/pharmacy colleagues and customers for ALS research to more than $27 million.

ALS, or amyotrophic lateral sclerosis, is a disorder in which there is progressive degeneration of motor nerves in the brain and spinal cord leading to paralysis and death, typically within three to five years. There is no known cause or cure for ALS, which affects 25,000 Americans, with 5,000 new cases diagnosed each year.

Three-of-the-4 men gathering at Fenway prior to the baseball game between the Boston Red Sox and New York Yankees share a diagnosis of ALS: Turner, who played eight seasons in the NFL for the New England Patriots and Philadelphia Eagles throughout the 1990s; Treg Charlton, a regional director of real estate for CVS Caremark; and Barry Winovich, who is Charlton’s friend since elementary school.

Grammy-nominated country music star Herndon joins the group as celebrity sponsor — along with Turner — of the CVS/pharmacy "Researching a Cure" fundraising campaign. Charlton and Winovich are co-chairs of the campaign.
 
All four men will participate in pregame traditions to mark funds raised by the campaign, including an on-field check presentation to ALS Therapy Alliance, an organization dedicated to advancing ALS research; a ceremonial first pitch thrown out by Charlton; and the singing of the National Anthem by Herndon whose song "Journey On" is the official song of the Kevin Turner Foundation and the CVS/pharmacy "Researching a Cure" fundraising campaign.

This year’s CVS/pharmacy in-store "Researching a Cure" campaign ran from June 5 through June 25. Those still interested in helping to donate $5 to ALS research can do so by texting KICKALS to 20222.

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Bazi Natural Energy Shot expands distribution

BY Allison Cerra

DENVER — Bazi has brought its energy shot product to Rite Aid locations that feature store-within-a-store GNC LiveWell shops.

"As we continue to aggressively build out our nationwide distribution, we are excited to have the Bazi Natural Energy Shot available at select Rite Aid stores," Bazi CEO Debbie Wildrick said. "We are seeing great response by retailers and distributors as they learn about Bazi and the healthy benefits of our product. This is the first healthy energy shot available on the market and retailers and distributers alike see the value of such a product for the health-conscious consumer."

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