BEAUTY CARE

Unilever appoints new chief marketing and communications officer

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever has appointed Keith Weed chief marketing and communications officer, effective April 1.

Weed, currently EVP home care, oral care and water, will report to chief executive Paul Polman.

“This is the first time Unilever has had a CMO at the top table and is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever brand, and will also assume responsibility for the communications function,” stated Polman.

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Elise Garofalo joins Revlon

BY Antoinette Alexander

NEW YORK Revlon has appointed Elise Garofalo as SVP treasurer and investor relations.

In this role, she will be responsible for Revlon’s global treasury function and all investor relation activities.

She joins Revlon from the Trinsum Group, where she most recently served as CFO.

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Vichy’s Neovadiol Gf arriving at CVS, Duane Reade

BY Antoinette Alexander

NEW YORK Launching for spring 2010 at CVS/pharmacy and Duane Reade are the new Neovadiol Gf Day and Night formulas by Vichy.

Vichy’s Neovadiol Gf is specifically formulated to address the skin care needs of women experiencing the effects of hormonal slowdown due to menopause. According to Vichy, 40 million over the age of 50 experience accelerated skin sagging caused by menopause.

Inspired by the discovery, formulators have selected Pro-Xylane and Proteic Gf as key ingredients for intensive tissue reconstruction.

Vichy Neovadiol Gf Day (for normal to combination skin and also available for dry skin) is priced at $48. Vichy Neovadiol Gf Night is priced at $51.

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