BEAUTY CARE

Unilever adds fragrance-level ingredients to SmartLabel

BY David Salazar

ENGLEWOOD CLIFFS, N.J. — Customers purchasing Unilever personal care products will now be able to easily see what’s inside. The company is now listing fragrance-level ingredients for products from its brands that include Dove, Axe, Degree, Nexxus, Suave, TRESemmé and Vaseline.

The listing of fragrance-level information is part of the company’s February commitment to providing access to such information for all of its home and personal care product, updating the company’s SmartLabel pages to include fragrance in a product up down to 100 parts per million.

“After just seven months, we are now live with fragrance ingredient lists added to the SmartLabel page for dozens of our personal care products,” the company said in a post on Medium. “We have also added descriptions to each fragrance ingredient to help consumers understand their purpose and benefit.”

Unilever said that in the coming months, it would continue to add fragrance information for all of its personal care products, with a plan to complete the effort by the end of 2018.

“At Unilever, we believe transparency is fundamental to running a sustainable business,” the company said. “We want people to feel confident that the Unilever products they use every day are safe and effective.”

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BEAUTY CARE

ModiFace unveils live video-based hair color simulation

BY David Salazar

TORONTO — With the launch of Apple’s iOS 11 coming in the next couple weeks, augmented reality technology company ModiFace is debuting a new way for hair color brands to let customers test out potential looks. Once iOS 11 launches, ModiFace’s Hair Color app will feature a live video-based hair tracking and color simulation feature.

“We are extremely excited to offer live hair coloration and style alteration to our brand partners,” ModiFace CEO Parham Aarabi said. “The accuracy and realism of this new technology will forever change how hair color is tried on, explored, and purchased by consumers. We expect the first brands to leverage this technology to launch within the next few months.”

The new technology uses some of the latest machine learning features within iOS 11, as well as a set of collaborative neural networks that detect hair in each video fram to adjust hair coloration in a photorealistic way, ModiFace said. This network was trained on some 220,000 annotated hair images.

“We have been working on deep learning architectures for a long time now, and recently advances in both the neural network architectures, basic hardware level optimizations, as well as the availability of significant training data, have made photo-realistic video hair tracking and coloration possible,” Aarabi said.

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BEAUTY CARE

BEST IN SHOW: The hottest products from NACDS Total Store Expo

BY Michael Johnsen

Every year, the National Association of Chain Drug Stores Total Store Expo is a repository for innovation, and this year in San Diego certainly did not disappoint. Emerging technologies, the latest trends and the best in consumer insights were all on display for the more than 5,500 attendees at the show.

Those trends and more all help to keep the innovation pipeline flowing, creating new reasons for consumers to shop the store. It’s the reason many front-end buyers were cruising the aisles throughout the San Diego Convention Center. And it’s the reason Drug Store News editors were criss-crossing the floor, as well.

In this slideshow, DSN identifies some of the innovation that caught our attention. And it’s packaged in a concise, easy-to-digest format — what it is, what it does and why we like it.

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