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UnderWay continues to expand market presence

BY Allison Cerra

BOCA RATON, Fla. Better Health Beverage said Thursday that distribution for its appetite-suppressing beverage UnderWay has reach 1,600 drug and retail locations.

UnderWay is available in 4-packs, 24-count cases and single bottles all available in three delicious flavors.

“We feel that in our first year, 2010, we will have surpassed 5,000 locations in North America covering the food, drug, mass and club store category,” said Richard Kayne, CEO of Better Health Beverage. “This growth parallels UnderWay’s burgeoning Internet presence, which continues to grow exponentially.”

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Dr Pepper suits up as soft drink partner for ‘Iron Man 2’

BY Allison Cerra

PLANO, Texas In line with the premiere of “Iron Man 2,” Dr Pepper recently launched an advertising campaign saluting the comic book hero and film.

Comic book creator Stan Lee appears in the television spot as a Stark Industries custodian who finds his coworker stuck in a Dr Pepper vending machine after attempting to suit up as Iron Man. In addition to the ad spot, Dr Pepper also has launched a contest in which fans have the opportunity to various prizes, including an LG gift card, Microsoft Xbox 360 and more.

“Dr Pepper is thrilled to be working with Marvel and Stan Lee in support of Iron Man 2. Our fans are their fans and it’s an ideal match,” said Tony Jacobs, VP marketing for Dr Pepper.

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FMI elects new officers, board members

BY Allison Cerra

ARLINGTON, Va. The Food Marketing Institute has elected two new vice chairmen and five new board members, in line with its annual showcase in Las Vegas.

The industry group said David Ball, president and CEO of Ball’s Price Chopper/Hen House Markets in Kansas, will be vice chairman of independent retailers and will continue to serve as chairman of FMI’s independent operator advisory board. Additionally, Safeway chairman, president and CEO Steven Burd will be FMI’s vice chairman of finance.

New members of FMI’s board of directors include:

  • Jim Donald, president and CEO of Haggen
  • Dennis Eidson, president and CEO of Spartan Stores, a grocery wholesaler and retailer based in Grand Rapids, Mich.
  • Joey Hays, owner and president of five supermarkets under the Food Rite banner, based in Dyer, Tenn.
  • Tom Heinen, president and COO of Heinen’s Fine Foods
  • Steve Junqueiro, president of Save Mart Supermarkets.

“These new leaders bring to FMI great vision, talent, creativity and utmost dedication to the industry. They exemplify the many ways we serve our customers, communities and, ultimately, America. They make FMI’s leadership more diverse, running companies large, mid-sized and small, including retailers and wholesalers, and many of their businesses are family-owned,” said FMI president and CEO Leslie Sarasin.

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