Ultreo releases extra-gentle automatic toothbrush
SEATTLE Ultreo, maker of several patent-pending toothbrush devices, announced the launch of its namesake automatic toothbrush earlier this month.
The company claims that the automatic brush was designed to gently brush teeth and also whiten them, if used properly for at least two weeks.
“Ultreo is the next big thing in oral health,” chairman of the Ultreo board of directors, Chris Somogyi, said. “It’s the first true advance in power toothbrush technology in more than 15 years.”
The purpose of a gentle-cycle brush, the company said, is to help users avoid over-brushing. In addition to causing discomfort, over-brushing can lead to problems such as gum recession and tooth abrasion, sources said.
According to a press release, Ultreo was released to dental professionals in spring 2007 and will be available to consumers soon. The suggested retail price per unit is $169.99.
Revlon hires Westman as global artistic director
NEW YORK Revlon has signed makeup artist Gucci Westman to serve as global artistic director, providing Revlon with expertise on new products, shade development and working on set with Revlon’s global brand ambassadors.
“Gucci brings tremendous talent and insight on trends in makeup and fashion to Revlon. We are looking forward to working closely with her,” stated David Kennedy, Revlon’s president and chief executive officer.
In addition to ongoing brand development, Westman will be involved in Revlon’s philanthropic activities. To date, the beauty company has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.
“I am excited to join the Revlon family,” stated Westman, who is married to Rag & Bone designer David Neville. “Revlon is a leader in bringing innovation and on-trend products reflecting modern glamour to women around the world. I am also very proud to work with a company that has done so much for the advancement of women’s health and, in particular, in fighting women’s cancers.”
Revlon Run/Walk to be held Mother’s Day weekend
NEW YORK The 15th Annual Entertainment Industry Foundation Revlon Run/Walk for Women will be held at the Los Angeles Memorial Coliseum on Mother’s Day weekend on May 10.
The fundraiser event for women’s cancers was launched in 1993 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman and EIF. Since inception, nearly $50 million in grants have been made from the combined events in Los Angeles and New York. The New York Run/Walk is slated for May 3.
Joining the expected 50,000 participants for the 2008 Los Angeles Run/Walk is actor Tom Selleck, “Dancing with the Stars” star Carrie Ann Inaba, and Revlon celebrity brand ambassadors actress Halle Berry and actress Beau Garrett. The Go-Go’s will perform live at the post celebration concert.
Proceeds from the past EIF Revlon Run/Walks have funded research, contributing to the development of the gene treatment Herceptin, as well as other targeted therapies. Monies raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women’s cancers.