BEAUTY CARE

Ultreo files countersuit against P&G regarding electric toothbrush

BY Antoinette Alexander

SEATTLE Toothbrush maker Ultreo has filed a countersuit against Procter & Gamble alleging that P&G, which makes the Oral-B power toothbrush, is misleading consumers and dental professionals by falsely disparaging Ultreo.

In September, P&G filed a lawsuit claiming that Ultreo used false advertising related to its ultrasound toothbrushes. Both suits were filed in the United States District Court for the Southern District of New York.

In its lawsuit, P&G sought to stop Ultreo from making the alleged false claims and to issue corrective advertising and literature. P&G sought to recover damages for Ultreo’s alleged false advertising and unfair competition.

As a testament to Ultreo’s confidence in its ultrasound technology, the company stated that it is encouraging dental professionals and consumers to try Ultreo exclusively for 30 days. If teeth don’t feel cleaner than ever before, users can return the product for a full refund.

The company stated that its Ultreo is a scientifically based product developed at the University of Washington in association with former scientists, engineers and executives of Optiva Corp., the developers of the original Sonicare toothbrush. It further states that the effectiveness of Ultreo is supported by scientific evidence, including human clinical studies.

“Our marketing focuses on the strong scientific evidence behind Ultreo and the proven consumer preference for the incredible feel of clean Ultreo provides,” stated Ultreo chief executive officer and president Jack Gallagher. “It’s obvious that this is the real source of concern for P&G. The fact that a $76 billion market leader is attacking and disparaging a $3 million startup offering a technical innovation simply validates Ultreo’s acceptance by the marketplace.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Bare Escentuals names Jim Taschetta as marketing officer

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, which is known for its mineral-based makeup, has appointed former Procter & Gamble executive Jim Taschetta to the newly created position of chief marketing officer.

Taschetta, who is a 20-year marketing veteran, has held positions at Visa USA, Yodlee, The Coca-Cola Co. and P&G. Most recently, he served as senior vice president of marketing strategy and planning at Visa USA. Before that he spent 10 years in brand management at P&G, including seven years overseas where he managed the hair care and bar soap categories for Argentina and Uruguay.

In addition, Diane Miles as president of wholesale/international will oversee all of the company’s bricks-and-mortar wholesale relationships including Sephora, Ulta, department stores and spas as well as Bare Escentuals’ international business.

The company is searching for a president of retail who will oversee all aspects of Bare Escentuals’ company-owned boutiques.

Each position reports to Leslie Blodgett, chief executive officer.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

La Senza to carry VS beauty line

BY Antoinette Alexander

MONTREAL La Senza has announced that the Victoria’s Secret Beauty line will now be available exclusively in La Senza lingerie stores throughout Canada.

“We are very excited to be introducing the Victoria’s Secret Beauty line into Canada,” stated Laurence Lewin, president and co-founder of the La Senza Corp. “This arrangement is ideal for La Senza and Victoria’s Secret Beauty and the line coordinates perfectly with the image of La Senza and offers our customers an outstanding shopping experience. This is a volume business.”

The line is comprised of lip glosses and eyeshadows, as well as a body care collection and two fragrances. Earlier this year, La Senza launched a 10-store market test in key areas throughout the country. The six-month trial was successful and did not dilute La Senza’s core business.

Victoria’s Secret Beauty will have a dedicated zone in each store. As of October, Victoria’s Secret Beauty products will be available in Canada exclusively at all La Senza and La Senza Express stores.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES