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Ultra 19th Hole combines iced tea, lemonade in malt beverage

BY Allison Cerra

ST. LOUIS — Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.

New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said.

"Over the years, blended tea and lemonade drinks have grown from a golf course specialty to a summertime staple, and Ultra 19th Hole takes the popular concept to the next level," Michelob Ultra VP premium lights Ryan Moore said. "We’ve seen a growing demand for lighter, sweeter beverages, and we believe ULTRA 19th Hole offers the right combination of refreshment and flavor. And just like the classic, it’s also great over ice."

Ultra 19th Hole is available in single-serve and four-packs of 16-oz. cans.

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Kellogg’s Crunchy Nut gets new flavor

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has announced the debut of its latest Crunchy Nut cereal.

New Crunchy Nut caramel nut cereal, which features golden corn flakes drizzled with caramel flavor and topped with real peanuts, now is available at stores nationwide.

Kellogg’s Crunchy Nut cereal also is available in roasted nut and honey and golden honey nut varieties, Kellogg’s said.

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Wheat Thins extends ad campaign to support new flavors

BY Allison Cerra

EAST HANOVER, N.J. — Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

The two new television ads feature "Saturday Night Live" alumnus and "30 Rock" star Tracy Morgan and legendary "Jeopardy!" host Alex Trebek, each enjoying Wheat Thins’ new flavors, spicy buffalo and zesty salsa, respectively. The new ads build on the brand’s first ad earlier this year, which featured characters from the animated comedy "Family Guy."

"We’re proud that Wheat Thins can be the snack that goes with what our fans love to do," Kraft Foods senior marketing director Jim Low said. "From going to music festivals to watching sports to hanging out with friends, our fans are passionate about what they do and the ‘Do What You Do’ campaign gives us a fun, pop-culture way to celebrate it."

Spicy buffalo and zesty salsa Wheat Thins join the current lineup of ranch, smoky BBQ, sundried tomato and basil and white cheddar flavors. Both new items feature 100% toasted whole grain crunch, the company noted.

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