BEAUTY CARE

Ulta shows customers fresh looks in new ad campaign

BY Antoinette Alexander

CHICAGO Ulta is showing consumers how to go from fresh-faced to fabulous in a new national advertising campaign.

Beginning the first week of February, the advertisement will appear in the March issues of “Vanity Fair,” “InStyle” and “Allure,” and will feature a “before” photo of a model without makeup, then present an “after” photo of the model with a new look. Additionally, the retailer will continue to roll out new “looks” in the April and May issues of various national long-lead publications.  Each new “look” will be paired with a corresponding “how-to” video on Ulta.com. All videos will also be featured on Ulta’s Facebook page (http://www.facebook.com/ULTA?v=app_7146470109).

The advertisements also will feature a coupon offering $5 off any purchase of $10 or more, redeemable both in store and online at Ulta.com.

“By featuring our model au naturel Ulta had the opportunity to demonstrate simple steps to achieve the most updated looks. Our intention with this advertising campaign is to continue to identify fresh, new and exciting ways to educate and entertain women,” stated Lyn Kirby, president and CEO.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

L’Oreal celebrates ‘100,000 Years of Beauty’

BY Antoinette Alexander

NEW YORK Beauty company L’Oreal, through its corporate foundation in Paris, has commissioned “100,000 Years of Beauty,” a new book that aims to explore the age-old question — “What is beauty?” — and to share knowledge and encourage the emergence of new perspectives about beauty.

As part of this initiative, “100,000 Years of Beauty” will be used by the Fashion Institute of Technology in “Innovations in the Development of the Beauty Industry,” a course in the graduate degree program in cosmetics and fragrance marketing and management. The book will provide a platform for students to explore historical, sociological and socioeconomic perspectives of beauty throughout the ages and across civilizations.

“In a fast-changing world, L’Oreal explores the fundamental question of the meaning of beauty,” said Beatrice Daustresme, CEO of the L’Oreal Corporate Foundation. “Contributing to and shedding light on knowledge of beauty and reflecting on the business of beauty — these are some of the motivations inspiring this work of social sciences research.”

An editorial endeavor that began in 2006, “100,000 Years of Beauty” unites contributions from 300 writers of 35 different nationalities and 20different disciplines including anthropology, archeology, ethnology, sociology, psychology and more. The end result is a holistic look at the role of appearance through the profound lens of social sciences.

“‘100,000 Years of Beauty’ is a stunning and comprehensive study of the history of beauty culture and evidence of the important historical andsociological underpinnings of the modern beauty industry,” said Stephan Kanlian, chairperson of the master’s degree program in cosmetics and fragrance marketing and management at FIT. “Because the cosmetics and fragrance marketing and management graduate program at FIT, now celebrating its 10th anniversary, is the beauty industry’s think tank, we’re very excited about the learning opportunity this book provides for the executives in our program.”

Published by Gallimard and under the editorial direction of Elisabeth Azoulay, the book features five volumes, spanning five major time-periods in chronological order:

  • Volume 1: Prehistory — Features the origins of beauty in the earliest human societies
  • Volume 2: Antiquity — Examines the great changes that transform, from a sociological and psychological point of view, the pursuit of beauty
  • Volume 3: Classical Age — Explores the medieval and early modern periods as bringing about worldwide shifts in fashion and beauty
  • Volume 4: Globalization — Journeys through the modern era, which are marked by the age of the individual and the desire to achieve such social equalities as fighting against racism, claiming equal rights for women, and sexual liberation
  • Volume 5: The Future — Dawns the new digital age and alternative movements where beauty is a focus for cutting-edge medical and biotechnological research.

“100,000 Years of Beauty” retails on Amazon.com for $295.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Walgreens’ Colin Watts serves as jury chair at 2010 Product of the Year USA Awards

BY Antoinette Alexander

NEW YORK Walgreens VP and chief innovation officer Colin Watts was in Manhattan Tuesday evening to address attendees of the 2010 Product of the Year USA Awards held here at the Edison Ballroom.

Watts served as the jury chair for this year’s awards. Watts, who joined Walgreens in 2008, is a healthcare and consumer packaged goods veteran who last served as VP and general manager of the U.S. business of Campbell Soup. Before that, he was president of Johnson & Johnson’s McNeil Consumer Healthcare Worldwide business.

The 14 winners in this second annual Product of the Year USA competition are:

  • Hair Care: Pantene Nature Fusion (Procter & Gamble)
  • Hair Styling: Clairol Perfect 10 (Procter & Gamble)
  • Personal Care: Secret Clinical Strength (Procter & Gamble)
  • Laundry Products: Tide Stain Release (Procter & Gamble)
  • Carpet Care:  Resolve Deep Clean Powder (Reckitt Benckiser)
  • Household Products: Glade Sense & Spray (S.C. Johnson)
  • Home Cleaning Products:  Pledge Multisurface (S.C. Johnson)
  • Coffee Systems: Nescafe Dolce Gusto (Nestle)
  • Beverage: Sprite Green (Coca-Cola)
  • Oral Care: Colgate Wisp (Colgate-Palmolive)
  • Personal Hygiene: Afrin PureSea (Schering-Plough)
  • Pet Food: Cesar Treats (MARS Petcare)
  • Children’s Products: Springfree Trampoline (Springfree Trampoline)
  • Value Products: Moser Roth Chocolate (Aldi, Inc.)

The POY is the only consumer product award that rewards innovation and is voted on by consumers. Established more than 20 years ago in France, the Product of the Year currently operates in 28 countries with the same purpose: Guide consumers to the best products in the market and reward manufacturers for quality and innovation.

Backed by the votes of 100,000 consumers, the red POY seal serves as a shortcut for shoppers; and for manufacturers, the award is a powerful marketing message that has been shown to increase retail distribution and sales by an average of 10% to 15%.

POY accepts entries each year from consumer packaged goods that demonstrate innovation and were launched within the previous year. The products are then placed into specific categories, such as food or personal care, with a product then being chosen as a winner in its category through a nationally representative research study administered by TNS. Winners able to use the POY seal for marketing initiatives.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES