BEAUTY CARE

Ulta Beauty names Scott Settersten CFO

BY Antoinette Alexander

BOLINGBROOK, Ill.  — Ulta Beauty has appointed Scott Settersten as CFO and assistant secretary, effective immediately. Settersten will report to Dennis Eck, interim CEO.

Settersten has been acting CFO and assistant secretary since October 2012. He previously served as VP of accounting since 2010 and was responsible for accounting, tax and external reporting. In that role, he also oversaw investor relations and worked closely with the audit committee and board of directors. He joined Ulta Beauty in January 2005 as director of financial reporting.

Prior to joining Ulta Beauty, Settersten spent 15 years with PricewaterhouseCoopers as a certified public accountant serving in various senior manager roles in the assurance and risk management practices.

“The board and I are delighted to appoint Scott to this position which is so crucial to Ulta Beauty’s future success,” stated Eck. “During his eight years with Ulta Beauty, Scott has demonstrated excellent leadership and management capabilities. Scott is highly respected by the board and the Ulta Beauty leadership team, and has done a terrific job stepping up to lead the finance organization since taking on the CFO role last fall. Scott will be a valuable partner to me and to the next CEO of Ulta Beauty.”


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Orabrush gains distribution at Target

BY Antoinette Alexander

PROVO, Utah — Oral care company Orabrush has announced Target as the most recent retailer to carry its patented tongue cleaner and tongue foam nationwide. Orabrush’s oral care products are sold in more than 30,000 retail stores worldwide.

Orabrush’s tongue cleaner features individual, ultra-soft bristles that are designed to reach deep into the uneven crevices of the tongue to loosen bad-breath-causing bacteria, as well as a scraper that removes the bacteria and residue from the tongue.

Designed to complement the cleaner and maximize cleaning, the Orabrush tongue foam is armed with seven all-natural enzymes that are designed to eliminate the bacteria responsible for bad breath while strengthening the mouth’s natural defenses.

“To have one of the nation’s leading retailers on board is a huge milestone for Orabrush,” stated Jeff Davis, CEO of Orabrush. “Together, the Orabrush tongue cleaner and tongue foam form the world’s best bad breath-busting system, and with this expanded retail presence, we have further cemented our pole position as the world’s No. 1 tongue cleaner.”

Orabrush’s line of oral care products has achieved national distribution thanks to the company’s “reverse marketing model” on YouTube, which delivers high levels of awareness online to drive retail sales. With more than 50 million views, Orabrush became one of the top subscribed sponsor channels on YouTube, just behind brands like Apple and Old Spice.
 

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Calgon taps actress Sarah Hyland as the face of its new Heart Calgon collection

BY Antoinette Alexander

BALTIMORE, Md. — Bath and beauty brand Calgon has developed a new collection of bath and body care products geared toward younger women that will feature “Modern Family” actress Sarah Hyland as the face of the new collection.

Heart Calgon is currently available at select Walgreens locations and will launch nationally at food, drug and mass locations this spring. It features four fragrances, each with its own body mist, shimmer mist, body lotion and exfoliating body wash. The four fragrances, which were developed with the target demographic in mind, include Fresh Start, Sweet Crush, Rock Steady and Hot Date.

A multimedia campaign will kick off this spring, highlighting Hyland in a series of online videos as she encompasses the personalities of individual fragrances from the dream spirit of Fresh Start to the Sweet Crush girl-next-door. These vignettes will live on the brand’s Web site at the hub of the campaign, as well as on the brand’s social media sites. A print campaign also will debut later in the spring.
 

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