BEAUTY CARE

Ulta Beauty kicks off 2012 with Fresh Start Skin Days event

BY Antoinette Alexander

BOLINGBROOK, Ill. — To celebrate the new year and help beauty mavens recharge their spirits — and pores — beauty retailer Ulta Beauty is kicking off 2012 with its annual Fresh Start Skin Days event, which runs through Jan. 21.

As part of the event, stores nationwide will focus on the importance of great skin care by offering exclusive tips from experts, as well as daily special offers.

Ulta has tapped into its team of expert brands, who will offer exclusive beauty products, including Dermalogica, Benefit, Murad, Bliss and Philosophy, as well as in-store consultations and live demos from top beauty industry experts.

 

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Dr. Fresh expands mouthwash facility

BY Antoinette Alexander

BUENA PARK, Calif. — Oral care manufacturer Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility.

Sales of mouthwash products account for more than 10% of Dr. Fresh’s revenues, and the current production facility is running at full capacity with orders through December 2012, the company stated. The company anticipates further growth in this sector, based largely on robust business with dollar stores in the United States and their counterparts worldwide.

The upgraded facility, expected to be up and running by the end of the second quarter in 2012, will feature a new high-speed rotary filler and will operate at three times the speed of present production.  In addition to FireFly and licensed Aim, Close-Up, and Spider-Man mouthwashes, Dr. Fresh also manufactures Binaca breath drops.

Private-label production for major drug, food and mass chains in the United States and abroad also represents a growing portion of Dr. Fresh’ business and will continue to increase with the expansion of the on site facilities.

The new toothpaste manufacturing facility will accommodate production of several branded and private-label adult and children’s toothpastes.  It is scheduled to be completed by May 2012.

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Perfumania to acquire Parlux in $170 million deal

BY Katherine Field Boccaccio

BELLPORT, N.Y. — Perfume and fragrance retailer Perfumania announced Friday that it will acquire Parlux Fragrances in a deal valued at $170 million.

Parlux, based in Fort Lauderdale, Fla., manufactures and distributes fragrances and beauty products, and is one of Perfumania’s largest trading partners.

"Parlux brings a wealth of products and expertise as a licensee, manufacturer and international distributor," Perfumania CEO Mike Katz said.

The deal is expected to close in the first half of 2012.

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