BEAUTY CARE

UFC champion, actor Randy Couture launches men’s cologne

BY Antoinette Alexander

LAS VEGAS — Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men’s signature cologne called Xtreme Couture.

The entrance of this cologne in the consumer space marks the official launch of his Xtreme Couture Accessories division.

Couture worked hands-on with his design team to create his custom detailed bottle. The scent was crafted at perfumeries in France to arrive at the final product. The fragrance opens with a clean, fresh citrus accord, and then folds into an energetic middle of peppercorn and ginger. The dry down pushes the overall sensuality and masculinity with warm musks blended with creamy sandalwood and amber.

"With a successful fashion clothing line under the Xtreme Couture brand, it seemed natural to segue into the fragrance arena," Couture stated. "It is my vision to grow the Xtreme Couture brand, and my passion is to see this signature fragrance be enjoyed by my fans and today’s modern man who wants to wear a quality luxury scent."

In addition, Couture founded the Xtreme Couture G.I. Foundation, a nonprofit aimed at helping wounded and in-need veterans returning home. It is to this foundation that Couture will donate a portion of proceeds from the sale of the Xtreme Couture Fragrance to benefit U.S. troops.
 


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U by Kotex aims to bust myths, advance vaginal health knowledge with Generation Know campaign

BY Antoinette Alexander

NEW YORK — U by Kotex, a Kimberly-Clark feminine care line, is aiming to inspire girls to empower themselves with education, take control of their health and redefine how society thinks about their bodies with Generation Know, a multifaceted commercial marketing program.

According to the Generation Know Report, a Harris Interactive study conducted online and commissioned by the U by Kotex brand, 77% of girls feel they shouldn’t talk about their vaginas or vaginal health, and more than half (51%) cite society as a main source of vaginal health misinformation. Yet simultaneously, 91% of girls agree learning more about their bodies empowers them to make healthier choices and say it’s time for all girls to become more educated about vaginal health.

Designed to support the coming together of girls to make a positive difference for themselves and girls everywhere, the Generation Know program includes:

  • An expansion of the U by Kotex brand’s storied partnership with Girls For A Change, a national non-profit organization that empowers girls to create change within their communities, including the creation of educational training events, plus Generation Know Action and Girl Ambassador Teams, who will lead social change projects within their communities;
  • GenerationKnow.com, an informative online hub where girls can get the facts, learn from experts and get involved in projects designed to create social change;
  • Free, specially designed Generation Know bracelets girls can wear to symbolize their commitment to joining Generation Know, learning about their bodies and passing the information on; and
  • Participation from high-profile influencers including Khloe Kardashian Odom , a long time U by Kotex brand and Girls For A Change supporter, as well as Generation Know project leaders.

 
For every girl that joins Generation Know, U by Kotex brand will donate $1, up to $500,000, to the organization.

The multi-faceted commercial marketing program, Generation Know also includes television advertising, mini online documentaries, digital partnerships, retail support and limited edition, specially marked Kotex products that provide girls a chance to win up to $5,000 towards their education.

"Since the U by Kotex launch in 2010, the brand has revolutionized the way girls think about their feminine care with a bold approach and real talk," stated Lauren Kren, brand manager of Kotex brand. "Today with Generation Know, we’re working to empower girls by legitimately advancing their vaginal health and wellness knowledge. We believe the impact of this groundbreaking program will ultimately help reshape the societal conversation around vaginal health and wellness."


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Breakout star Elle Varner partners with Clear Scalp & Hair Beauty Therapy Ultra Shea

BY Antoinette Alexander

NEW YORK — Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show, and Unilever’s Clear Scalp & Hair Beauty Therapy Ultra Shea is inviting fans to join Varner on her journey via a series of videos on Facebook.

“I’m so excited for this milestone moment in my career and to be partnering with Clear Scalp & Hair Beauty Therapy Ultra Shea to look and feel my best on the red carpet,” Varner stated. “I’m really looking forward to sharing this experience with my fans and to flaunt the winning styles that they choose from the Clear Ultra Shea Facebook page.”

Starting Thursday, Clear Scalp & Hair Beauty Therapy Ultra Shea is launching a series of videos inviting fans to join Varner on her journey to music’s biggest night. Fans can go to the Clear Ultra Shea Facebook page to vote for Varner’s red carpet hair styles throughout the week and for a chance to win a Red Carpet essential from each look. Varner will be seen flaunting the winning styles at her pre-show events and on music’s biggest night.

The hair care range consists of shampoo, conditioner and nourishing treatments that are designed to go deeply to nourish the scalp, help quench dryness and lock-in moisture.


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