U by Kotex Sleek tampons, CleanWear pads make national debut
DALLAS — Kimberly-Clark has expanded its U by Kotex portfolio to include two new products.
The U by Kotex brand, which was launched in 2010, now includes U by Kotex Sleek tampons — which feature a first-of-its-kind Perfect Touch Grip applicator that is soft, smooth and slim to provide an easy hold for "just right" placement — and U by Kotex CleanWear pads, which have a MemoryFlex core that keeps its shape and fits closely with a woman’s curves, thus improving flexibility, Kimberly-Clark said. The nationwide launch will be supported with an integrated marketing program, including television and print advertising, direct-to-consumer online communications, consumer sampling and in-store support
"Protection is a fundamental need in the feminine care category, yet up to 50 percent of young women experience product leakage and just accept it," Kotex North America marketing director Claire Miller said. "These innovative new products are easy for use, provide unique fit, and deliver serious protection to help women feel confident and prepared."
U by Kotex Sleek tampons and CleanWear pads will be available nationwide this month.
P&G posts Q3 results
CINCINNATI — Procter & Gamble on Friday announced a decrease in third-quarter profit, as sales rose 2%.
Net sales during the quarter rose 2% to $20.2 billion. Organic sales rose 3%.
Net earnings totaled $2.41 billion, or 82 cents per diluted share, compared with $2.87 billion, or 96 cents per diluted share, in the year-ago period.
In the company’s beauty segment, net sales rose 1% to $4.8 billion on unit volume growth of 1%. Organic sales grew 2%. Net earnings rose 3% to $523 million.
In grooming, net sales were in line with the prior year at $2 billion. Unit volume rose 1% and organic sales were up 2%. Net earnings slipped 4% to $398 million.
In February, P&G unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016. The move is part of a new plan to cut costs by $10 billion through fiscal 2016.
Celebrity Zooey Deschanel to represent Pantene’s Beautiful Lengths collection
CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.
The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.
“Zooey is such a great fit for Pantene,” stated Kevin Crociata, marketing director of North American hair care at P&G. “Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths collection, a line designed to give breakage protection to help women achieve long, strong hair.”
“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” Deschanel stated. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program, which is a wonderful cause. Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”
Deschanel is well-known for her indie band She & Him and her roles in "500 Days of Summer" and "Elf". Recently, Deschanel also plays Jess, the leading lady in Fox’s "New Girl." She also is a co-creator and frequent contributor to the lifestyle blog Hello Giggles, which provides funny, trendy and inspirational content.
The Pantene Beautiful Lengths collection includes Pro-V keratin protection formulas that help prevent breakage and split ends to help women grow their hair longer. The collection offers a shampoo, conditioner and 2-in-1, as well as two stylers and one treatment that provide additional options for smoothing, strengthening and frizz control. In addition, Pantene will donate more than $1,000,000 to create wigs for women fighting cancer.