BEAUTY CARE

U by Kotex aims to bust myths, advance vaginal health knowledge with Generation Know campaign

BY Antoinette Alexander

NEW YORK — U by Kotex, a Kimberly-Clark feminine care line, is aiming to inspire girls to empower themselves with education, take control of their health and redefine how society thinks about their bodies with Generation Know, a multifaceted commercial marketing program.

According to the Generation Know Report, a Harris Interactive study conducted online and commissioned by the U by Kotex brand, 77% of girls feel they shouldn’t talk about their vaginas or vaginal health, and more than half (51%) cite society as a main source of vaginal health misinformation. Yet simultaneously, 91% of girls agree learning more about their bodies empowers them to make healthier choices and say it’s time for all girls to become more educated about vaginal health.

Designed to support the coming together of girls to make a positive difference for themselves and girls everywhere, the Generation Know program includes:

  • An expansion of the U by Kotex brand’s storied partnership with Girls For A Change, a national non-profit organization that empowers girls to create change within their communities, including the creation of educational training events, plus Generation Know Action and Girl Ambassador Teams, who will lead social change projects within their communities;
  • GenerationKnow.com, an informative online hub where girls can get the facts, learn from experts and get involved in projects designed to create social change;
  • Free, specially designed Generation Know bracelets girls can wear to symbolize their commitment to joining Generation Know, learning about their bodies and passing the information on; and
  • Participation from high-profile influencers including Khloe Kardashian Odom , a long time U by Kotex brand and Girls For A Change supporter, as well as Generation Know project leaders.

 
For every girl that joins Generation Know, U by Kotex brand will donate $1, up to $500,000, to the organization.

The multi-faceted commercial marketing program, Generation Know also includes television advertising, mini online documentaries, digital partnerships, retail support and limited edition, specially marked Kotex products that provide girls a chance to win up to $5,000 towards their education.

"Since the U by Kotex launch in 2010, the brand has revolutionized the way girls think about their feminine care with a bold approach and real talk," stated Lauren Kren, brand manager of Kotex brand. "Today with Generation Know, we’re working to empower girls by legitimately advancing their vaginal health and wellness knowledge. We believe the impact of this groundbreaking program will ultimately help reshape the societal conversation around vaginal health and wellness."


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Breakout star Elle Varner partners with Clear Scalp & Hair Beauty Therapy Ultra Shea

BY Antoinette Alexander

NEW YORK — Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show, and Unilever’s Clear Scalp & Hair Beauty Therapy Ultra Shea is inviting fans to join Varner on her journey via a series of videos on Facebook.

“I’m so excited for this milestone moment in my career and to be partnering with Clear Scalp & Hair Beauty Therapy Ultra Shea to look and feel my best on the red carpet,” Varner stated. “I’m really looking forward to sharing this experience with my fans and to flaunt the winning styles that they choose from the Clear Ultra Shea Facebook page.”

Starting Thursday, Clear Scalp & Hair Beauty Therapy Ultra Shea is launching a series of videos inviting fans to join Varner on her journey to music’s biggest night. Fans can go to the Clear Ultra Shea Facebook page to vote for Varner’s red carpet hair styles throughout the week and for a chance to win a Red Carpet essential from each look. Varner will be seen flaunting the winning styles at her pre-show events and on music’s biggest night.

The hair care range consists of shampoo, conditioner and nourishing treatments that are designed to go deeply to nourish the scalp, help quench dryness and lock-in moisture.


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Colgate announces Q4 results

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

Worldwide net sales totaled $4.29 billion during the fourth quarter, an increase of 2.5% compared with the year-ago period. Organic sales grew 4%.

Net income and diluted earnings per share were $598 million and $1.26, respectively. Net income included $73 million, or 15 cents per diluted share, of after-tax charges resulting from the implementation of the previously disclosed four-year restructuring program and costs associated with the sale of land in Mexico.

Net income and diluted earnings per share in the year-ago period were $590 million and $1.21, respectively. Net income in the fourth quarter 2011 included after-tax charges of $44 million, or 9 cents per diluted share.

In North America, net sales rose 4% and organic sales rose 3.5% during the quarter. Operating profit in North America rose 23% during the quarter to $236 million, or 30% of net sales.

In the United States, Colgate’s toothpaste market share reached 36.1% year to date, up 1 share point versus year ago, driven by strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes, the company stated. In manual toothbrushes, Colgate’s market share reached 35.7% year to date, up 2.1 share points versus year ago, driven by the success of its Colgate 360 Optic White, Colgate 360 Sensitive Pro-Relief and Colgate Extra Clean manual toothbrushes.

New products launching in the first quarter of 2013 include Colgate 360 Total Advanced Floss Tip bristles manual toothbrush, Colgate Optic White Dual Action toothpaste and Colgate Total Zx Pro-Shield Plus Sensitivity toothpaste.


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