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Tyson announces new breakfast line

BY Ryan Chavis

SPRINGDALE, Ark. — Tyson Foods is adding a new line of breakfast items to its product offerings. Tyson Day Starts, a line of frozen breakfast sandwiches, aims to offer consumers protein-rich meals made with high-quality ingredients, the company said. Day Starts varieties will include biscuit sandwiches, breakfast flatbreads and wrapped omelets.

“We value the feedback and input of our consumers and turned to breakfast eaters to understand what they are looking for at breakfast time. These insights revealed they want a breakfast they can heat quickly and take on-the-go,” Carolyn Rehbock, VP for insights and innovation at Tyson Foods, said. “Tyson Day Starts products provide consumers with a satisfying breakfast to fuel their day in a fast and easy-to-prepare way that fits their schedules.”

Tyson Day Starts breakfast sandwiches are offered in seven varieties:

  • Southern Style Chicken Biscuit;
  • Sausage, Egg and Cheese Biscuit;
  • Natural Colby and Monterey Jack Cheese Crispy Wrapped Omelet;
  • Ham, Onion and Green Pepper Crispy Wrapped Omelet;
  • Egg, Bacon and Colby Jack Cheese Flatbread;
  • Egg, Sausage and Colby Jack Cheese Flatbread; and
  • Ham, Egg, Cheese, Onion and Green Pepper Flatbread

Tyson Day Starts can be found in the freezer aisle at leading food retailers.  

 

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Anheuser-Busch to purchase Blue Point

BY Ryan Chavis

ST. LOUIS and LONG ISLAND, N.Y. — Anheuser-Busch announced that it agreed to purchase Blue Point Brewing Co., a craft brewery. The purchase will bring additional resources to Blue Point’s operations, allowing it to better meet consumer demand for its brands. Terms of the agreement were not disclosed.

Blue Point was founded by Mark Burford and Peter Cotter 15 years ago in Patchogue, N.Y., where the brewery will continue to operate.

"As we welcome Blue Point into the Anheuser-Busch family of brands, we look forward to working with Mark and Peter to accelerate the growth of the Blue Point portfolio and expand to new markets, while preserving the heritage and innovation of the brands," Luiz Edmond, CEO of Anheuser-Busch, said. "With Anheuser-Busch’s strong beer credentials, we share a commitment to offering high-quality beers that excite consumers. Blue Point brands have a strong following and even more potential."

The purchase is expected to close in early second quarter of 2014.

 

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Coke Zero celebrates the Seahawks

BY Ryan Chavis

RENTON, Wash. — The Seahawks got a surprise when they returned to clean out their lockers at their training facilities. Coca-Cola distributed commemorative, limited-edition cans of Coke Zero that featured the team logo, which mark the first world championship in the Seattle Seahawks’ history.

The commemorative cans — produced one day following the championship at the company’s Bellevue, Wash., plant — will be available in Seattle and Washington-area stores while supplies last.
 

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